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BelGioioso Cheese Inc. Unveils New Marketing Campaign

BelGioioso Cheese Inc. Unveils New Marketing Campaign


WESTPORT, CT
Thursday, May 4th, 2017

BelGioioso Cheese Inc, a family-owned and operated cheese company specializing in artisan Italian cheesemaking, has a new collaboration to add to its record. The notable cheese company will be collaborating with Women’s Marketing, a leading marketing and media services agency, for an upcoming campaign.

Sofia Auricchio Krans, Project Manager, BelGioioso Cheese“BelGioioso has such a beautiful story behind it, today consumers have a desire for transparency, authenticity, and natural ingredients; for us this is who we are, since 1979. We craft superior quality cheeses that allow you to really taste the BelGioioso difference,” shared Sofia Auricchio Krans of BelGioioso Cheese, according to a press release. “By staying true to our Italian heritage, using artisan production methods, using only the freshest Wisconsin milk and natural ingredients, we craft superior quality cheeses that allow you to really taste the difference in our flavor. In addition, we have a very clear message on how we accomplish it. Our Master Cheesemakers are passionately involved in the art of making every cheese we sell, our new creative is based on amplifying that whole message. All the footage was shot in our state-of-the-art facilities in Northeast Wisconsin featuring some of our dedicated employees, including my father who founded the company.”

BelGioioso Cheese

In addition to supporting the brand’s popular Fresh Mozzarella cheese, this year’s campaign will unveil new creative assets showcasing the brand’s heritage and dedication to an authentic cheesemaking process that uses artisanal methods and the freshest local milk.

Andrea Van Dam, CEO, Women's Marketing“We’re thrilled the brand is tapping into our expanded services, including our social media creative studio, which will give the brand a strong and consistent presence across their digital marketing initiatives,” shared Women’s Marketing CEO Andrea Van Dam.

In the release, Marjorie Powers, General Manager of Food and Beverage at Women’s Marketing went on to outline the strategies pillars in custom content, driving emotional responses that connect women to the brand by inspiring usage occasions as it fuels BelGioioso’s newly launched social media channels. The strategy includes custom content creation across targeted digital and social platforms, and incorporates television and endemic magazines, to drive awareness and search.

What innovative measures and campaigns will BelGioioso release next? Deli Market News will be sure to report.

BelGioioso Cheese