Borden announced Eduardo Martinez is joining its team as Vice President of Direct Store Delivery (DSD), effective immediately.
“I am very excited to play a part in Borden’s rejuvenation and join the team in this brand new role,” said Martinez. “I will be focused on ensuring that the DSD team is closely aligned with both the sales and supply chain functions to ensure we deliver an exceptional customer experience.”
Prior to joining Borden, Martinez spent 20 years in various leadership roles at PepsiCo. According to a press release, he most recently led the Gatorade, Tropicana, Naked, and Hydration brands for the 7-Eleven team and previously oversaw the operations, selling, delivery, warehouse, and fleet functions in North Texas.
“DSD is a key advantage for Borden in providing best-in-class service,” said CEO Tony Sarsam. “The DSD team plays a critical role as they are best equipped to proactively identify and respond to retailers’ needs. Eduardo brings invaluable experience and is a proven leader across a variety of functions in the beverage industry. We are very excited about the impact he will make as we look to grow our foodservice and convenience store business.”
Martinez was born and raised in Mexico and is bilingual in English and Spanish. He graduated from the University of Texas at Austin and now resides in the North Dallas area with his family.
Congratulations to Eduardo Martinez on your new role!