As we make strides into the New Year, the Cheese Importers Association of America (CIAA) is looking for new ways to engage with customers to showcase just how many incredible ways there are to experience imported cheese. With gusto, the organization is launching its integrated promotions campaign called I Love Imported Cheese, which is sponsored by the Imported Cheese Board with funds coming from the U.S. Qualified Import Program (QIP).
This is an effort by the organization to engage and instruct American consumers about the quality and variety of imported cheeses coming into the U.S. from all corners of the world. Customers are sure to fall in love with the campaign, as it delves into the many ways to enjoy these cheeses.
What makes the organization’s efforts so inspirational is its development and encouragement of unique varieties cultivated from distinct heritages and regions throughout the world—tasting imported cheese is a cheese lover’s passport to experiencing the world!
Using social media, in-store merchandising, sampling events, a website with cooking videos and recipes, cheese profiles and pairings, entertaining ideas, and more, the campaign targets American specialty cheese consumers through a variety of communication touch points. For consumers looking to be part of a cheese-lover community, the I Love Imported Cheese social media campaign will be their go-to forum, as they reach out to others who share the same passion for spectacular imported cheeses that offer recipes and entertainment endeavors a unique and special flavor.
Want to learn more about the campaign? Check out the website here: iloveimportedcheese.com.
How will the CIAA's new campaign bring in new customers as it continues to engage with those who know and love its expertise on imported cheeses? Deli Market News will keep you in-the-loop with the latest!