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Chobani Celebrates 10 Years With Free Yogurt

Chobani Celebrates 10 Years With Free Yogurt


NORWICH, NY
Tuesday, February 13th, 2018

Since helping to pioneering the Greek yogurt category 10 years ago, Chobani has made great strides in fulfilling its mission of providing better food for all people. As a way to say thanks to all who have supported the company over the past decade, Chobani announced a new campaign in which the company will give the gift of free yogurt to old and new fans across the nation.

Hamdi Ulukaya, CEO and Founder, Chobani"This way of saying thank you is something we've done since we first got started, and now we wanted to extend it to everyone in America. From the beginning, we wanted to make beautiful yogurt that's as good as what nature gives us, create it with the most amazing people, make it available to everyone, and follow the values that we all learn and live by," said CEO and Founder Hamdi Ulukaya in a company press release. 

According to a press release, the fully integrated national campaign is the most ambitious campaign Chobani has ever created. The campaign will run across broadcast television, online video, online display, rich media banners, bespoke influencer care packages, shopper, paid social, organic social, a digital activation in Grand Central Terminal in NYC, radio spots, and the company's owned digital properties. Key highlights include:

  • National TV: To generate mass awareness of the national offer, Chobani will debut a series of new television advertisements developed by the brand's in-house creative team. The whimsical 30- and 15-second spots feature original animation and music that evoke the goodness, simplicity, and magic of yogurt. The hero video follows a young girl who plants a seed and watches a beautiful tree grow, bloom, and bear fruit for everyone to enjoy.
  • Grand Central Terminal Experience: Chobani unveiled a one-day, multi-sensory, socially shareable experience at Grand Central Terminal, in New York City. Attendees are invited to travel through an interactive installation in Vanderbilt Hall, in which they "plant" virtual seeds that bloom into a digital fruit-tree canopy overhead. Each seed variety corresponds to a favorite Chobani SKU. For every virtual seed "planted," Chobani will donate a case of yogurt to No Kid Hungry—a campaign dedicated to ending childhood hunger in America. As part of the magical experience, attendees will also receive a shareable photo and coupon.
  • Amazon Echo Integration: Chobani is tapping the latest in technology to enable more people to get their free Chobani® yogurt. For 30 million Amazon Echo users, Chobani has built a special Alexa skill/command enabling them to receive a coupon to use on their Amazon Fresh and Prime Now platforms. A custom online video prompting users to make the command will run on the Amazon platform.
  • Employee Engagement: Chobani is so grateful to their 2,000 employees who have contributed to the company's success and strengthened the communities in which they live and work. As part of this offer, the company is engaging employees across the country to serve as brand ambassadors, who will share their passion, dedication, and thanks with family and friends.

"What began ten years ago in a small factory in upstate New York has grown into something so much bigger. But Chobani isn't one person's work or one person's dream. It's the combination of everyone who's been a part of our journey—from our team, to our communities, to the millions of people who love our yogurt. That's why we are so excited to celebrate this milestone with as many people as possible. On behalf of everyone at Chobani, I want to say thank you. Thank you to everyone who saw us on the shelf, talked about us, recommended us to others, and gave us a chance,” Ulukaya concluded.

Visit Chobani.com/freeyogurt to print your coupon and celebrate the company's 10 year anniversary with a free yogurt item

To receive a free cup, fans simply need to print a coupon at Chobani.com/freeyogurt, and visit any participating retail store through March 4th to redeem any single item of Chobani® 5.3 ounce Greek Yogurt, Flip® 5.3 ounce yogurt snacks, 10 ounce drinks, or Smooth (2-pack). For more information about Chobani’s gratitude-centric campaign, visit its website for all terms and conditions.

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