Since helping to pioneering the Greek yogurt category 10 years ago, Chobani has made great strides in fulfilling its mission of providing better food for all people. As a way to say thanks to all who have supported the company over the past decade, Chobani announced a new campaign in which the company will give the gift of free yogurt to old and new fans across the nation.
"This way of saying thank you is something we've done since we first got started, and now we wanted to extend it to everyone in America. From the beginning, we wanted to make beautiful yogurt that's as good as what nature gives us, create it with the most amazing people, make it available to everyone, and follow the values that we all learn and live by," said CEO and Founder Hamdi Ulukaya in a company press release.
According to a press release, the fully integrated national campaign is the most ambitious campaign Chobani has ever created. The campaign will run across broadcast television, online video, online display, rich media banners, bespoke influencer care packages, shopper, paid social, organic social, a digital activation in Grand Central Terminal in NYC, radio spots, and the company's owned digital properties. Key highlights include:
"What began ten years ago in a small factory in upstate New York has grown into something so much bigger. But Chobani isn't one person's work or one person's dream. It's the combination of everyone who's been a part of our journey—from our team, to our communities, to the millions of people who love our yogurt. That's why we are so excited to celebrate this milestone with as many people as possible. On behalf of everyone at Chobani, I want to say thank you. Thank you to everyone who saw us on the shelf, talked about us, recommended us to others, and gave us a chance,” Ulukaya concluded.
To receive a free cup, fans simply need to print a coupon at Chobani.com/freeyogurt, and visit any participating retail store through March 4th to redeem any single item of Chobani® 5.3 ounce Greek Yogurt, Flip® 5.3 ounce yogurt snacks, 10 ounce drinks, or Smooth (2-pack). For more information about Chobani’s gratitude-centric campaign, visit its website for all terms and conditions.
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