While Chobani has always been at the front of the lower-sugar charge—initially launching Greek yogurt products with 15 grams of sugar compared to competitors' 30—the company is broadening its offerings to include items with even less sugar to appeal to those without a sweet tooth. After initially launching this line regionally last year, Chobani is expanding the availability of its “Hint Of” line nationwide.
“We think the yogurt market in the U.S. is under-penetrated and has a tremendous amount of growth ahead of it. We look forward to championing that growth,” said Chief Marketing and Commercial Officer Peter McGuiness, who also noted that the lower-sugar segment of the yogurt market accounts for approximately $1 billion in sales and is growing rapidly, according to Syracuse.com.
Currently, the “Hint Of” line is made with natural ingredients and includes more concentrated fruit in order to keep the flavor up despite sugar being down to only 9 grams per 5.3-ounce cup—six grams less than other Chobani products and half the amount of other brands.
Available nationwide starting in August, the “Hint Of” line includes the flavors Madagascar Vanilla & Cinnamon, Wild Blueberry, Monterey Strawberry, Gili Cherry, Alphonso Mango, Clingstone Peach, and Willamette Raspberry.
For more of the latest on deli, dairy, bakery, and specialty food brands widening their reach and offerings, stick with us at Deli Market News.
