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Chobani Looks to New Food Frontiers with New Food Incubator Class

Chobani Looks to New Food Frontiers with New Food Incubator Class

Wednesday, September 27th, 2017

Chobani announced today the selection of seven new food startups to join the second class of the Chobani Food Incubator, looking to what the company calls the next frontier of food.

The group is comprised of companies that are disrupting, innovating, and inspiring new food categories in the U.S. like plant-based ice cream, a low-sugar low-calorie beer alternative, a healthier frozen fruit pop, as well as fresh and sustainable takes on foods that have been around for centuries, like oats, saffron, and seafood.

Hamdi Ulukaya, CEO, Chobani “To select our second next class, we tasted hundreds of products and met with entrepreneurs across the country and the world,” said Hamdi Ulukaya, CEO. “These seven companies each have something special and unique. In selecting this class, we looked at what categories—and what teams of people—have the ability to make big changes in American supermarkets and give more people better options. I can’t wait to have these companies at Chobani to see how we can help them on their journey and welcome them to our family.”

Since launching last year in the U.S., the Chobani Food Incubator program has helped entrepreneurs with big hearts and ideas break into the food industry, according to a press release. With more than 550 applications for seven spots–a 20 percent increase from last year–Chobani is seeking to partner with small food brands to provide them the resources they need to challenge big food companies, give more people access to natural affordable food, and create a new food frontier.

For this year’s class, Chobani was searching for purpose-driven entrepreneurs whose business models are rooted in social good initiatives, who are passionate about making natural creative food more accessible, and are doing so in a sustainable way. The inspiration for these products represents the history of their founders: coming from all corners of the world from kitchens in Boulder to labs in Boston, from traditional Chinese practices to farms in Afghanistan.

Companies in the Chobani Food Incubator discuss growing sales during Week 4

The second Chobani Food Incubator class will run from September 2017 to December 2017 and will be held at Chobani’s Sales and Marketing offices in New York, NY, a dedicated space designed for the Incubator. 

Startups selected include:

  • Chloe’s™ Fruit of New York, NY
  • Farmer Willie’s of Boston, MA
  • Grainful™ of Ithaca, NY
  • LoveTheWild of Boulder, CO
  • Pique™ Tea Crystals of San Francisco, Ca
  • Rumi Spice of Chicago, IL
  • Snow Monkey™ of Santa Monica, CA

For more information and updates from each of the participants, visit