Chobani is celebrating our nation’s heroes with an all-new product launch in honor of Veterans Day. The new Hero Batch “Red, White, and Blueberry” was designed by veterans at Chobani and features a special opportunity for shoppers to donate to Operation Homefront, which serves America’s military families. Chobani’s goal is to raise $1 million for financial assistance and support for military families nationwide, with the company already contributing $500,000 to the cause and asserting that it will match up to $250,000 of shoppers’ donations.
“Veterans Day gives us all a chance to honor this country’s heroes,” said Hamdi Ulukaya, Founder and CEO of Chobani. “We wanted to make something special with one goal: to say thank you to all who have served and to offer support to those who need it. The more we got to know Operation Homefront, the clearer it became that organizations like them need the attention of us all, and I’m really proud that these products will feature their name and their incredible work.”
Since 2011, Operation Homefront has worked to build strong, stable, and secure military families across the nation, fulfilling over 40,000 critical financial assistance requests from families and providing nearly $25 million in support. According to a press release, food assistance is among the top three most common requests by military families each year.
“We are absolutely thrilled Chobani has chosen Operation Homefront as their partner as they seek to address the needs of our military families who may be struggling to make ends meet,” said Brig. Gen. (ret) John I. Pray, Jr., President and CEO of Operation Homefront. “The entire Chobani team clearly shares our unwavering commitment to ensuring this very special and deserving group of our fellow Americans have the opportunity to thrive in the communities they have worked so hard to protect.”
Chobani’s new commitment to Operation Homefront is in-line with its philanthropic arm, the Chobani Foundation, which has partnered with the American Red Cross and other organizations to provide more than half a million free Chobani products to emergency shelters, local food banks, and pantries, as well as supports local initiatives through college scholarships and grant-making programs.
The new product features Greek yogurt and mixed berries and is available now across the nation!
For the latest deli, dairy, bakery, and specialty foods news, stay tuned to Deli Market News.