Making moves to build its team and draw attention to its growing brand, Vermont-based Consider Bardwell Farm (CBF) has welcomed seasoned cheese provider Liza Kaplansky as its new Director of Sales and Marketing.
The company offers both cow and goat cheeses, all either farmstead or local to its area. With three cow cheeses and three goat cheeses primed for the premium market, it seems ready to see its brand expand.
Liza’s addition brings nearly six years and a diverse background in the cheese business. Her portfolio includes having been a cheesemonger for Gourmet & More, a Cheese Buyer with Canyon Market, and she spent the last four years climbing up the ladder at Laura Chenel’s and Marin French Cheese.
“With my experience at Laura Chenel and Marin French, which is widely distributed on the West Coast, I was able to work with all kinds of customers and build relationships,” Liza tells me. “I look forward to using those connections to help promote Consider Bardwell’s brand in a new market and bring their name back out to the forefront.”
Both Consider Bardwell’s story and its owners were a key draw, Liza shares, having connected with Co-Founders, Partners, and husband-and-wife duo Angela Miller and Russell Glover in the trade.
“The entire CBF team welcomes Liza. Her experience and skills will help us attain our sales and expansion goals, and her presence on the West Coast will enable us to establish our brand there,” Angela tells me. “I consider it a coup that we have her on board.”
First order of business? Liza says you can expect to see and become much more familiar with the intriguing tale behind CBF. After all, it was the first question I asked–why ‘consider’ Bardwell?
“It’s a person’s name!” she laughs. “There was a man named Consider Bardwell who founded Vermont’s first cheesemaking co-op back in 1864, buying milk from neighboring farms and selling cheese to people coming in on the train that ran through his property. The neighbors were eager to tell the owners when they first moved in, and they were happy to continue the property’s tradition.”
With such an interesting story, in a time where shoppers are begging for interesting stories, I for one am excited to see what this new voice and new focus on growth will bring the cheese maker.