Schuman Cheese - Explicitly Enticing
Frico Cheeses
Dairy Farmers of Wisconsin Promotes Suzanne Fanning

Dairy Farmers of Wisconsin Promotes Suzanne Fanning

Wednesday, November 28th, 2018

With a massive rebranding effort on the rise, Dairy Farmers of Wisconsin has promoted Suzanne Fanning to Senior Vice President and Chief Marketing Officer for Wisconsin Cheese.

Suzanne Fanning, Senior Vice President & Chief Marketing Officer, Dairy Farmers of WisconsinFanning’s contributions to the rebrand include the development of the Cheeselandia ambassador program, the creation of the company’s first-ever commercial, and contributions to efforts to earn a GUINNESS WORLD RECORDS® award for the largest ever cheese board.

Chad Vincent, CEO, Dairy Farmers of WisconsinCEO Chad Vincent commented in a recent press release that “Wisconsin’s $45 billion dairy industry is vital to the state and to our Dairy Farmers, and we are fortunate to have Suzanne’s talent, energy, and leadership at the Dairy Farmers of Wisconsin.”

This praise is well-deserved, as Fanning and her team have raised social media engagement by over 4,000 percent, and achieved over $30 million in national publicity coverage for Wisconsin cheese. This publicity has included features in print media such as The New York Times, Bon Appétit, and Food and Wine, as well as coverage from both The Today Show and The Tonight Show.

Dairy Farmers of Wisconsin has promoted Suzanne Fanning to Senior Vice President and Chief Marketing Officer

Fanning's new role will include continual focus on marketing communications, as well as consumer confidence, farmer outreach, and channel and retail marketing. As Vincent explains, “She is developing a high performance team to bring Wisconsin Cheese and Wisconsin Dairy to new heights.”

We at Deli Market News look forward to witnessing further accomplishments from Fanning and her team as they continue to develop the Wisconsin Cheese brand.

Wisconsin CheeseDairy Farmers of Wisconsin

Schuman Cheese - Explicitly EnticingFrico Cheeses

Have a new product, press release or story idea?

Let us know

In This Story

The Dairy Farmers of Wisconsin is a non-profit organization funded entirely by Wisconsin's dairy farm families. Our goal is to increase the sale and consumption of Wisconsin milk and dairy products.

Five Tasty Ideas to Liven Up Your Burgers and Patties

Pereg Natural Foods offers up a whole host of ways to switch up the classic summertime fare: hamburgers.
View Press Release

NMPF Statement on Federal Trade-Mitigation Package for Farmers

The federation estimates that producers have lost at least 2.3B dollars in revenues through March due to higher tariffs against U.S. dairy.
View Press Release

WCMA Adds Communications Staff as Member Services Grow

Claudia Looze, as WCMA's new Communications Assistant, will support the association's expanding array of member benefits.
View Press Release