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Dairy Farmers of Wisconsin's Suzanne Fanning Talks New Logo, Website, and More


NEW ORLEANS, LA
Thursday, July 12th, 2018

With a focus on a different kind of love at first sight, Dairy Farmers of Wisconsin has revamped its logo to entice consumers from the start. In addition to this debut, the organization is revealing two big launches and is providing marketing materials to increase interest and boost sales.

Recently, Suzanne Fanning, Vice President of Marketing Communications, walked me through the company’s logo launch and more.

Suzanne Fanning, Vice President of Marketing Communications, Dairy Farmers of Wisconsin

“We’ve always put Wisconsin identity marks on the packaging, and while our other one was a pretty picture, it really didn’t stand out at retail. So, we developed a new logo, and it’s very simplified,” Suzanne shares. “It pops on packaging, it comes in a variety of different colors, and it really showcases the award-winning nature of Wisconsin cheeses because Wisconsin does win more awards than any other state or country.”

Dairy Farmers of Wisconsin's new logo

In addition to the new logo, the company launched its new website during IDDBA, full of updated and fresh photography, as well as a new video show called The State of Cheese to take consumers on a journey through the tastes that Wisconsin cheese has to offer.

Dairy Farmers of Wisconsin products bearing the new logo that brings a pop of color and showcases the award-winning nature of Wisconsin cheeses

To find out how retailers can get their hands on collateral to really draw attention to Wisconsin cheeses, check out the video above.

Look to Deli Market News for more details on what is happening in our industry.

Dairy Farmers of Wisconsin
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