With a focus on a different kind of love at first sight, Dairy Farmers of Wisconsin has revamped its logo to entice consumers from the start. In addition to this debut, the organization is revealing two big launches and is providing marketing materials to increase interest and boost sales.
Recently, Suzanne Fanning, Vice President of Marketing Communications, walked me through the company’s logo launch and more.
“We’ve always put Wisconsin identity marks on the packaging, and while our other one was a pretty picture, it really didn’t stand out at retail. So, we developed a new logo, and it’s very simplified,” Suzanne shares. “It pops on packaging, it comes in a variety of different colors, and it really showcases the award-winning nature of Wisconsin cheeses because Wisconsin does win more awards than any other state or country.”
In addition to the new logo, the company launched its new website during IDDBA, full of updated and fresh photography, as well as a new video show called The State of Cheese to take consumers on a journey through the tastes that Wisconsin cheese has to offer.
To find out how retailers can get their hands on collateral to really draw attention to Wisconsin cheeses, check out the video above.
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