Dairy-based health food company fairlife is debuting a new line of snack-sized beverages with its fairlife® smart snacks line. An effort to help consumers curb hunger between meals, the new line expands the company’s portfolio of highly nutritious beverages.
“As a mom, grandmother of triplets, a dairy farmer, and a company spokesperson, my days are never the same but always busy and jam packed with projects and activities that keep me constantly moving. Whether traveling for business or leading a tour around the farm, I’m always looking for that energy and nutrition boost in the mid-morning or mid-afternoon,” said Co-Founder Sue McCloskey. “That is why I’m so excited to announce the addition of fairlife smart snacks to our portfolio, but I’m especially delighted because its irresistibly rich and creamy flavor profile excites my taste buds and keeps me from being hangry between meals.”
Made with fairlife ultra-filtered milk—which is dairy milk that has been cold-filtered to remove the lactose while delivering 50 percent more protein and 50 percent less sugar than regular milk, according to a press release—the fairlife smart snacks’ milk is blended with a touch of honey for sweetness, oats for that rich, creamy texture, and real strawberries, cocoa, and vanilla for flavor.
“I’m so proud that fairlife can offer one-of-a-kind products like these that bring superior nutrition in conveniently sized bottles that fit our fast-paced lifestyles today,” Sue added.
The line includes Rich Chocolate, French Vanilla, and Creamy Strawberry, with each 8-oz bottle offering consumers 15 grams of protein, five grams of dietary fiber, and 40 percent of the recommended daily value of calcium. With no artificial preservatives, flavors, or colors, the line is also lactose-free, gluten-free, ultra-pasteurized for a longer shelf-life, and contains prebiotics.
Available at Walmart, Amazon, and other select stores nationwide, fairlife smart snacks come single-serve for a suggested retail price of $2.29, or in a multipack of 12 for $24.99.
For more of the latest deli, dairy, bakery, and specialty foods news, keep reading Deli Market News.