Black Kassel - Snack like Royalty
Montchevre: Celebrating Goat Cheese as it Should Be
Lactose-Free Bries
FrieslandCampina Introduces Frico Brand Value-Added Products to U.S. Market

FrieslandCampina Introduces Frico Brand Value-Added Products to U.S. Market


PARAMUS, NJ
Thursday, August 9th, 2018

In an industry brimming with heritage brands, FrieslandCampina’s Frico label stands out. Founded in 1898 when six Dutch dairy producers united as the Foundation of Friesian Cooperative Dairy Export Association, Frico would, throughout the course of its 120 year history, become a much loved cheese throughout much of the globe.

It’s in that pioneering tradition that FrieslandCampina—a dairy cooperative whose roots trace back to 1879—is introducing new and on-trend snacking options to the U.S. Market under the Frico label. I recently had an opportunity to speak with Debbie Seife, Marketing Director, North America, to learn more about the company’s Gouda Cheese Snacks, Cheese Slices, Cheese Loaves, and other forward thinking takes on traditional Dutch cheeses.

Debbie Seife, Marketing Director, North America, FrieslandCampina“Soon we’ll be launching our Gouda Cheese Snack,” Debbie told me, noting that the product made its debut at the recent IDDBA 2018 in New Orleans, Louisiana. “There are eight in a resealable package. They’re a 20 gram portion easy peel package. As it’s been for the last number of years, snacking is growing. So we felt Gouda, being one of fastest-growing types of cheese in the U.S., would be a good match. And being that we are the largest producer of Gouda, it certainly makes sense for us to introduce the snack itself.”

Featuring a rich, creamy Gouda imported from Holland, Debbie tells me that the new snack pack appeals to consumers of all ages and is tailored to the needs of both retailers and grocery shoppers.

Each cheese snack package is resealable, with a hard bottom and soft seal top

“It’s the perfect grab-and-go opportunity; we put it in a resealable bag,” Debbie continued, “and for the retailer, it will have a peg hole as well as a gusseted bottom so it can be merchandised easily.”

Additionally, FrieslandCampina has debuted a line of sliced cheeses—in a variety of popular flavors.

“We also launched a line of sliced cheese. We did a full range of Dutch cheeses that are packaged in a resealable tray format,” Debbie added. “The packaging has a hard bottom and a soft, top seal top—easy for consumers to open, easy to grab a slice, and we’re putting it in a display-ready case that makes it really easy for the retailers in terms of stocking. Retailers can tear off the top of the display ready case and literally put it right on to their shelves. It merchandises very easily. For consumers it’s easy to shop; for retailers it’s easy to stock.”

Frico sliced cheeses are packed 12 to a case, available in 5.3 oz packages

The new line of Frico sliced cheeses packed 12 to a case are available in six 5.3 oz package varieties: Gouda, Aged Gouda—or “Old Dutch Master”—Maasdam, a Swiss Style cheese, Edam, Emmental, and a unique sliced Goat Cheese. “It’s mild and soft and, really, it’s delicious as a slice in any kind of a sandwich setting,” Debbie noted.

She continued: “And one of the other lines that we’re introducing is a Cracker Cut that would fit on a traditional cracker—really great for entertaining or snacking. We’re introducing these in a 7 oz package in the same peel-and-reseal format as our slices. And we’re going to start with two different cheeses—one being Gouda, and the other being Maasdam.”

Frico Cracker Cuts is a perfect grab-and-go product, available in an eight-to-a-pack display-ready case

Like the slices, Debbie tells me, Frico’s Cracker Cut line is available in an eight-to-a-pack display-ready case for ease of stocking and shopping.

Rounding out the new products FrieslandCampina is debuting this season, the company is introducing a Shaved Goat Cheese.

“Goat cheese has been expanding as a cheese type; from fresh to ripened. The fresh has gone from logs into crumbles, but most ripened that has a firm texture has traditionally been sold in a wedge and we haven’t seen a tremendous amount done with format and we’re launching the slices. Looking at Italian cheeses—like Parmesan, for example—we have seen grated, shredded, and now shaved showing a lot of growth. We thought it would be a natural extension and on-trend to offer a shaved goat cheese.”

Gouda is one of the fastest-growing types of cheese in the U.S

FrieslandCampina’s shaved goat cheese offers a variety of category expanding options to home chefs and culinary enthusiasts and a great grab-and-go option to capture adventurous consumers’ dollars and drive repeat sales.

With a rich cultural and culinary history and a bright future, FrieslandCampina’s Frico brand seems poised to bring product innovation and Old World tradition to U.S. consumers for years to come. For more dairy, deli, bakery, and specialty food news, keep reading Deli Market News.

FrieslandCampinaFrico

In This Story


Every day Royal FrieslandCampina provides millions of consumers all over the world with dairy products containing valuable nutrients.



Black Kassel - Snack like RoyaltyMontchevre: Celebrating Goat Cheese as it Should BeLactose-Free Bries

Have a new product, press release or story idea?

Let us know

Inc. Magazine Unveils Its 37th Annual List of America’s Fastest-Growing Private Companies—the Inc. 5000

For the 8th Time, Hissho Appears on the Inc. 5000, Ranking No. 3893. With Three-Year Revenue Growth of 91.7 Percent
View Press Release

WCMA Adds Staff as Member Services Expand

The association has welcomed Sara Schmidt as its new Office and Member Service Coordinator, working to support WCMA’s expanded array of benefits to member organizations.
View Press Release

Now It's Official! Flow is a Business Doing Good

BeeInventive, the company behind the multiple award-winning “honey on tap” FlowHive, is now a Certified B CorporationⓇ.
View Press Release

Hissho Among 2018 Middle Market Leaders

Hissho has just been named #8 among the 2018 Middle Market Leaders honorees by Charlotte Business Journal.
View Press Release

Halton Group Acquires U.S. Indoor Air Equipment Manufacturer

The acquisition makes the company a part of Halton's Foodservice business that specializes in professional kitchen environments.
View Press Release

Olive Oil Commission of California to Hold Workshops on Producing, Evaluating, and Protecting Olive Oil Quality

The goal of these workshops is to discuss the California Department of Food and Agriculture (CDFA) standards for Extra Virgin Olive Oil and to educate all sectors of the olive oil supply chain on best practices.
View Press Release

Pereg Natural Foods Launches Everything Bagel Spice Mix

A little of Everything (But the Bagel) Spice Mix will bring big flavor to everything!
View Press Release

Allies GF Goodies Bakes Great Foods That Are Good for All

The Long Island-based baking operation now distributes to retail as well as to foodservice.
View Press Release

WCMA Credits Member Action, Sen. Baldwin for Key Dairy Votes

With reports of a close vote on this proposal, WCMA and many of its members sprang into action, contacting key swing senators.
View Press Release

Old Amsterdam is Going on Tour in the Northeast

The company launches a grassroots sampling campaign to bring “The Gold Standard of Aged Gouda” to state fairs, festivals, and retailers.
View Press Release