Under General Mills' new business development and venture unit, 301 INC, the company and others have awarded Irvine-based cottage cheese company good culture™ $2.1 million in strategic financing.
“We are thrilled to partner with good culture,” explained John Haugen, Vice President and General Manager of General Mill's 301 INC in a release. “Their mission and vision, coupled with General Mills' extensive resources, will give good culture tremendous opportunity to grow this remarkable, on-trend offering to meet the increasing consumer interest in nutrient dense, high protein snacks.”
good culture says the funding will help the company on its mission to bring culinary elegance and positive social impact to the dairy industry. Additional funding was also provided by CAVU venture partners.
Jesse Merrill, good culture Co-Founder and CEO, was thrilled to take the brand to the next level with this partnership.
"We are so excited to partner with CAVU and General Mills and look forward to making good culture a household name," said Jesse Merrill, good culture Co-Founder and CEO. "Cottage cheese needs a comeback, and good culture is now well-poised to make that a reality.”
good culture products include organic savory and sweet cottage cheese varieties, including Strawberry Chia, Blueberry Açaí Chia, Sundried Tomato, Kalamata Olive, and Classic, all available in 5.3 ounce fully-recyclable packs. Part of the growing, on-the-go trend, good culture is available in Whole Foods Market, Sprouts, and other grocers nationwide.