There are few things that get me more excited than a night out on the town. Close to nothing beats a beautiful dinner, as I sit perfectly poised in my favorite heels. CHEVOO is offering customers its renowned marinated goat cheeses for chefs to dish up to those looking for a nice night out—silky, delicious, show-stopping cheeses to keep consumers coming back for more. CHEVOO just launched its 2.3 lb foodservice buckets with 75 tubes per bucket, offering chefs CHEVOO’s high quality in a portion controlled format.
“We launched the foodservice side of our business in the first quarter of 2018, right after Winter Fancy Food Show,” Gerard Tuck, CHEVOO’s Co-Founder and CEO, says to me when I ask him about the latest news from the company. “We are getting great feedback from chefs. We have a great mix of customers using our product: universities like Stanford, tech companies like Palantir in Palo Alto, restaurants like Chalk Board in Healdsburg, and beer gardens like Brewster’s in Petaluma.”
This move has since become a growing part of the company's business, but it wasn’t a step that was taken lightly. In fact, it had a well-thought-out strategy that relied on retail growth first.
“Foodservice has been great for us and become an increasingly big part of our business. But we decided to hold off on launching foodservice products until we hit national distribution for our retail products. Once we hit 1,000 retail store locations—of which 435 are Whole Foods—we thought it was time to launch foodservice,” Gerard shares. “We have only been selling our foodservice products in the San Francisco Bay Area for now, but are ready to launch these nationally. In parallel, we will expand to 2,000 retail stores so there is increased brand recognition to support the step into foodservice nationally.”
Next up for the company is a line of goat cheese spreads, which has foodservice venues chomping at the bit, Gerard tells me. After chefs went to him asking for a high-quality spread for items like bagels, sandwiches, wraps and more, he developed a line exclusively for chefs to use on their menus.
This includes three flavors: a traditional herb and garlic goat cheese spread, a honey flavor, and a truffle flavor. While the line has not hit retail shelves just yet, Gerard expects it will be available for retailers soon. It is available for foodservice venues right now!
The success of its latest ventures trails CHEVOO’s prosperous launch into all Whole Foods stores nationally this past winter.
“What was great was Whole Foods taking all five CHEVOO flavors as part of a national launch at Christmas time, with the goal of discovering which were the three biggest sellers. Now that this has been established, they have asked us to develop more flavors for them, as well as other products in general,” Gerard says.
With so much ahead for the company, from growing its foodservice distribution to creating new product lines for retail, CHEVOO looks forward to ‘spreading the love.’