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Investigation Yields One Company's False Claim on 100 Percent Parmesan : Arthur Schuman Discusses

Investigation Yields One Company's False Claim on "100 Percent Parmesan": Arthur Schuman Discusses


NORTH AMERICA
Tuesday, February 16th, 2016

As transparency and authenticity continue to be top priorities for consumers and suppliers, more and more cases of fraudulent labeling are appearing, dipping into the pockets of deli businesses that work hard to meet those needs.

Next month, Castle Cheese Inc. President Michelle Myrter is scheduled to plead guilty for committing such crimes, according to Bloomberg. The FDA discovered in late 2012 that the Pennsylvania-based cheese company was doctoring its parmesan despite labeling it as 100% real genuine cheese, filling it in with cut-rate substitutes and fillers, including wood pulp, and distributing it to some of the biggest grocery chains in the U.S.

Neal Schuman, CEO, Arthur SchumanNeal Schuman, CEO of Arthur Schuman, explained to Bloomberg that he estimates that 20 percent of U.S. production — worth $375 million in sales — is mislabeled.

“The tipping point was grated cheese, where less than 40 percent of the product was actually a cheese product,” Schuman said, according to the report. “Consumers are innocent, and they’re not getting what they bargained for. And that’s just wrong.”

Schuman, seller of 33 percent of the domestic market of the U.S.’s hard Italian cheeses, operates firmly on giving consumers the real deal in hard Italian cheeses, which has grown to be one of the more popular options in the U.S. and also the most likely to have fillers.

Now, Bloomberg reports that the U.S. government has added its weight to the battle on fraudulent labels, defending the authenticity of the market.

“The industry wants to be known for a wholesome, safe, honest product — it’s what’s kept the industry growing for 100 years,” John Umhoefer, Executive Director of the Wisconsin Cheese Makers Association, commented, saying that the FDA’s investigation may be the change that the business needs. “The wholesomeness of dairy products is a treasured part of our story.”

Myrter faces either a $100,000 fine or a year in prison for the charges that cost industry operators millions.

DeliMarket News will continue to report on the case as it develops further.

Arthur SchumanWisconsin Cheese Makers Association


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