The dynamic specialty cheese duo of Kroger and Murray’s have reached a major milestone this month—opening their 350th store location in Bloomington, IN.
"This is an exciting milestone for Murray's and the specialty cheese industry," said Rob Kaufelt, Murray's Owner and President. "In 2008, we pioneered a store-within-a-store concept at a handful of Kroger stores. Between 2008 and 2012, we opened 38 stores, and in 2016 we opened nearly 100. This partnership has exceeded our wildest expectations!”
Often branded as New York's most iconic cheese shop, Murray’s Cheese first opened in 1940 with the goal of delivering the finest selection of cheese, meat, and specialty food items to Kroger’s family of stores.
"Our customers are excited about the opportunity to buy the unique offerings of Murray's Cheese right in our store," added Robert Clark, Kroger's Senior Vice President of Merchandising. "We continue to see high demand and great buzz in new communities as the shops come to town."
Part of the mass appeal of Kroger’s Murray’s Cheese shops lay in the fact that each is designed to replicate the same authentic experience customers enjoy at its Greenwich Village flagship store.
According to a press release, each carries hundreds of cheeses, charcuterie, olives, crackers, and specialty food items from all over the world. The company remains deeply involved with product selection, staff training & development, merchandising, and promotions. Murray's staff has trained thousands of Cheese Mongers and Certified Cheese Professionals throughout its relationship with Kroger.
