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Litehouse Foods Introduces New Branding and Packaging

Litehouse Foods Introduces New Branding and Packaging

Thursday, June 7th, 2018

Litehouse’s award-winning cheese line is getting a fresh, new look this summer, just in time for IDDBA! Taking a page out of its own book—the company also recently refreshed its core line of dressings and dips with modernized branding, top-down photography, eye-popping color, and easy-to-read flavor names—Litehouse is brightening up its Litehouse® Simply Artisan line with new branding and packaging that is sure to help it stand out in-store.

“Litehouse has a proud heritage in hand-crafted artisan cheeses, and the new Simply Artisan design highlights our commitment to creating great tasting and high-quality cheese,” said Brand Manger Krystle Turnbull. “The updated branding will create a more consistent look across the Litehouse portfolio and make it easier than ever for consumers to select the cheese brand they know and love.”

The new branding and packaging was created with consumers in mind and features a new design and color palette, as well as a new Food and Drug Administration (FDA) nutrition facts panel that lists rBST free and gluten free, on its entire Simply Artisan line that illustrates Litehouse’s commitment to crafting artisan cheese.

The new packaging for the Litehouse® Simply Artisan line

According to a press release, the new packaging highlights attributes that make the Simply Artisan line a favorite among consumers and industry experts, including:

  • Handcrafted: keeping true to tradition, Litehouse artisan blue and gorgonzola cheeses are turned and salted by hand to nurture the highest quality
  • Aged 100 days: Litehouse blue and gorgonzola cheeses are aged 100 days to ensure the signature, award-winning flavor has adequate time to develop
  • Award-winning: the premium domestic cheese brand has received numerous awards and accolades celebrating its technical qualities, aesthetics and signature flavor

The new Litehouse Simply Artisan packaging, found on its blue cheese and gorgonzola wheels and center cuts, and blue cheese, gorgonzola, and feta cheese crumble cups and crumble pouches, is launching in stores this summer. IDDBA Show attendees can swing by Booth 5606 in Hall I to get a first-look at the refreshed branding. To learn more about Litehouse Simply Artisan cheeses, visit the Litehouse website, and for more sneak peeks at what this year’s IDDBA is offering, stick with us at Deli Market News.

Litehouse Foods