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New Chobani Product Line Caters to Kids

New Chobani Product Line Caters to Kids


NORWICH, NY
Thursday, November 29th, 2018

Chobani’s latest line, GimmiesTM, will have kids sprinting for the yogurt aisle. Focusing on fun, the four new products will be formatted as milkshakes, traditional cups with mixings on the side, pouches, and tubes. The company hopes that these entertaining ensembles will entice kids and their high protein and low sugar contents will please parents.

Hamdi Ulukaya, Founder & CEO, ChobaniHamdi Ulukaya, Founder and CEO of Chobani, voiced the woes of finding suitable snacks for kids in a recent press release. "Options today are lousy or impractical. It's either junk food that parents don't want their kids to eat or food that's designed for adults that kids don't want to eat. We wanted to break that cycle and it's a challenge we took really seriously.”

He continued, “As a parent, you know that food for kids has to be fun, it has to be delicious and most importantly, it has to be nutritious. And parents deserve nutritious options they can feel good about giving their kids."

The new flavors for the GimmiesTM line include:

  • Crunch: Poppin' Cotton Candy, Choco Chunk Cookie Dunk, Best Birthday Ever, Ooey Gooey S'More, and Rainbow Sprinkle Cone
  • Milkshakes: Bizzy Buzzy Strawberry, Cookies & Cream Crush, Chillin' Mint Chocolate
  • Tubes: Super Berry Rocket, Creamy Orange Dreamy, Cherry Set Go
  • Pouches: See Ya Later Strawberry, Bunch of Bouncy Grape

The company hopes that these entertaining ensembles will entice kids and their high protein and low sugar contents will please parents

Not only do these new flavors sound fantastic, they also align with national dietary guidelines and count towards daily dairy requirements for kids. When pitted against conventional kids snack foods, Chobani pulls ahead with its higher nutrient density alternative, which includes the following pros:

  • Tubes have 25% less sugar and 2x the protein than the leading kids' yogurt tubes
  • Milkshakes have 33% less sugar and 2x the protein than leading kids' drinkable yogurt
  • Crunch has 2x the protein than the leading kids' mix-in yogurt

The four new products will be formatted as milkshakes, traditional cups with mixings on the side, pouches, and tubes

The new line will be available to retailers soon, so be sure to stock up on the latest trendy kids snack. Deli Market News will continue to report on the success of this healthy snacking alternative, and other products ready for the dairy display.

Chobani


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