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New YQ by Yoplait™ Introduces a 'Smarter, Not Sweeter' Philosophy to the Yogurt Aisle

New YQ by Yoplait™ Introduces a 'Smarter, Not Sweeter' Philosophy to the Yogurt Aisle

Tuesday, June 19th, 2018

Sugar is in everything, and many health-conscious consumers are zeroing in on labels to find products with less of the sweet stuff. Yoplait is tapping this demand and launching YQ by Yoplait™, a new yogurt made with ultra-filtered milk that ups the protein and lessens the sugar content. Yoplait's newest product touts the new philosophy “smarter, not sweeter” and is the latest addition to its “simply better” line of yogurts, which also includes Oui® by Yoplait®.

Doug Martin, Vice President of Marketing, Yoplait USA“We talked to thousands of people to really understand what they were missing from the yogurt aisle. We heard loud and clear the need for a smart snack option—something made with simple ingredients, less sugar, and higher protein,” said Doug Martin, Vice President of Marketing for Yoplait USA. “What we’ve been able to accomplish with YQ by Yoplait delivers on this desire. Through our use of simple ingredients, ultra-filtered milk, and active cultures, we’ve created a protein-packed, less sweet flavor profiled with a thick, smooth, extra creamy texture. It’s unlike anything that exists in the yogurt aisle today.”

YQ is available in Coconut, Peach, Mango, Lime, Strawberry, Blueberry, Plain, and Vanilla

According to a press release, YQ by Yoplait Plain brings the yogurt category a new 1-gram-of-sugar-per-serving option, while packing 17 grams of protein in each 5.3 oz cup, with the flavored varieties delivering 9 grams of sugar—40 percent less than the leading Greek lowfat yogurt—and packing 15 grams of protein. Gluten-free, 99 percent lactose-free, and containing no artificial preservatives, flavors, or colors, YQ by Yoplait comes in Plain, Coconut, Peach, Mango, Lime, Strawberry, Blueberry, and Vanilla flavors, with Plain and Vanilla also available in 26 oz tubs.

Mango green smoothie made with YQ

YQ by Yoplait combines ultra-filtered milk—milk that has been filtered to concentrate the amount of protein while removing the milk’s sugar, or lactose—a naturally occurring sugar that adds virtually no sweetness—with active cultures and goes through a churning technique, perfected by Yoplait in France that differentiates its nutritional profile from other yogurt types.

Look for YQ by Yoplait at major grocery and retail stores nationwide this month to tap into the sugar-free craze.

For more of what’s hitting shelves in deli, dairy, bakery, and specialty foods, stick with us at Deli Market News.


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General Mills, Inc., is an American multinational manufacturer and marketer of branded consumer foods sold through retail stores.

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