BelGioioso Cheese - Fresh Mozzarella
Mifroma - Turn an ordinary playdate into a great playdate... fondue it - Microwaveable cup ready to serve in 2 minutes - How do you fondue
Norseland's Valerie Liu Discusses Jarlsberg's Cheese Snacks and More

Norseland's Valerie Liu Discusses Jarlsberg's Cheese Snacks and More


DARIEN, CT
Wednesday, January 10th, 2018

Jarlsberg cheese has been a fan favorite for years, steadily garnering fans in North America since arriving from Norway roughly sixty years ago. And now, a perfectly-portioned snack of Jarlsberg cheese has never been more convenient—with the recently-introduced Jarlsberg Cheese Snacks line.

Valerie Liu, Marketing Manager, NorselandJarlsberg Cheese Snacks launched last year in retail and club stores nationwide,” Valerie Liu, Marketing Manager for Norseland, told me. “This is perfect for parents with kids of all ages; it’s a delicious school snack that also tastes great with whatever they may have on hand, like apples, deli meats, or nuts. It’s the type of snack the whole family can enjoy when looking for something that’s convenient but also healthy.”

Available in a variety of pack sizes—including 6 oz retail and 10.5 oz club retail pouch bags—these individually-wrapped, ¾ oz Cheese Snacks are, Valerie said, an ideal addition to any busy parent’s repertoire. And in bright, iconic red bags that call out these snacks’ health attributes—naturally lactose- and gluten-free, with 20 percent of your daily calcium, 5g protein, 6g fat, and only 70 calories—Jarlsberg Cheese Snacks are an eye-catching addition to a deli case or retail destination.

Jarlsberg Cheese Snacks

Jarlsberg is well-known for our wheels and wedges that appear on holiday cheese boards and in delicious dinner party menus,” Valerie explained. “But this snacking option makes Jarlsberg more accessible for a family’s busy day-to-day lives–whether school, work, soccer practice, or everything in between. The individually wrapped sticks make ‘grab-and-go’ effortless.”

And enterprising retailers can capitalize on the possibilities offered by Jarlsberg’s snacking line by employing a variety of merchandising strategies to drive deli department sales.

“We always encourage cross-merchandising to give shoppers ideas about how they can pair products,” Valerie added. “Seeing Jarlsberg snacks right next to pre-sliced deli meats, fruits, and veggies can give them that ‘aha!’ moment—now they have the kid’s lunch taken care of for the rest of the week, and all the items are conveniently in one spot. Consider dual placements in the deli snacking section as well as the specialty deli cheese case with other Jarlsberg products. Also consider a ‘grab-and-go’ lunch program where shoppers can pick up a sandwich, snack, and drink from one case.”

Norseland's family of snacking products

Jarlsberg’s Cheese Snack line is just one of a variety of snacking offerings available from Norseland—including a shelf-stable line of Cheese Crisps, Flavor Blasted Cheese Fusions, snack packs of Parmissimo Parmigiano Reggiano Cheese Bars, and Old Amsterdam Premium Aged Gouda Cheese Bites—each bringing high-quality specialty cheese to market in a convenient snacking format.

For more, visit the Norseland and Jarlsberg websites, and visit the Norseland team at the SFA’s Winter Fancy Food Show, January 21-23, at the Moscone Center in San Francisco, California, booth #4541.

Norseland, Inc.Jarlsberg


BelGioioso Cheese - Fresh MozzarellaMifroma - Turn an ordinary playdate into a great playdate... fondue it - Microwaveable cup ready to serve in 2 minutes - How do you fondue

Have a new product, press release or story idea?

Let us know

In This Story


Norseland, Inc., owned by TINE SA, is the exclusive importer and sales and marketing agent responsible for the continued success of Jarlsberg® in the United States.

Jarlsberg® has grown in popularity since its international launch. It’s success lies in the secret recipe used to manufacture the cheese, the people who make it and their pride in always delivering...

Good Food Media Network Releases 2018 Good Food Restaurants™ List

The company releases its annual rating and economic report offering insight into the purchasing practices of chefs and restaurants and their commitment to sustainable sourcing.
View Press Release

Charlotte-Based Hissho Sushi Debuts at Bank of America Stadium for Carolina Panthers’ 2018-2019 Season

The company provides visitors and Panthers fans sophisticated, fresh options like the California Roll, Spicy Tuna Roll, and Crispy Crab Roll.
View Press Release

P3 Named Official Protein Snack of UFC®

UFC® announced a new marketing partnership with Oscar Mayer®.
View Press Release

New Tuscanini Parchment Crackers Bring the Sun-Kissed Taste of Italy to America's Table

Three handmade varieties deliver a sophisticated touch to meals and light snacks.
View Press Release

WCMA Launches Workforce Committee to Address Labor Challenges

The Association's Inaugural Meeting is set for October 23 in Monroe, Wisconsin.
View Press Release

Chris Greer Named Continuous Improvement Manager for Master-Bilt

As Continuous Improvement Manager, Greer will drive operational excellence initiatives and be responsible for developing consistent improvement in the manufacturing operation at Master-Bilt.
View Press Release

The Big Chocolate Show

From cacao bean to confection, chocolate takes center stage in New York City.
View Press Release