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Norseland's Valerie Liu Discusses Jarlsberg's Cheese Snacks and More

Norseland's Valerie Liu Discusses Jarlsberg's Cheese Snacks and More

Wednesday, January 10th, 2018

Jarlsberg cheese has been a fan favorite for years, steadily garnering fans in North America since arriving from Norway roughly sixty years ago. And now, a perfectly-portioned snack of Jarlsberg cheese has never been more convenient—with the recently-introduced Jarlsberg Cheese Snacks line.

Valerie Liu, Marketing Manager, NorselandJarlsberg Cheese Snacks launched last year in retail and club stores nationwide,” Valerie Liu, Marketing Manager for Norseland, told me. “This is perfect for parents with kids of all ages; it’s a delicious school snack that also tastes great with whatever they may have on hand, like apples, deli meats, or nuts. It’s the type of snack the whole family can enjoy when looking for something that’s convenient but also healthy.”

Available in a variety of pack sizes—including 6 oz retail and 10.5 oz club retail pouch bags—these individually-wrapped, ¾ oz Cheese Snacks are, Valerie said, an ideal addition to any busy parent’s repertoire. And in bright, iconic red bags that call out these snacks’ health attributes—naturally lactose- and gluten-free, with 20 percent of your daily calcium, 5g protein, 6g fat, and only 70 calories—Jarlsberg Cheese Snacks are an eye-catching addition to a deli case or retail destination.

Jarlsberg Cheese Snacks

Jarlsberg is well-known for our wheels and wedges that appear on holiday cheese boards and in delicious dinner party menus,” Valerie explained. “But this snacking option makes Jarlsberg more accessible for a family’s busy day-to-day lives–whether school, work, soccer practice, or everything in between. The individually wrapped sticks make ‘grab-and-go’ effortless.”

And enterprising retailers can capitalize on the possibilities offered by Jarlsberg’s snacking line by employing a variety of merchandising strategies to drive deli department sales.

“We always encourage cross-merchandising to give shoppers ideas about how they can pair products,” Valerie added. “Seeing Jarlsberg snacks right next to pre-sliced deli meats, fruits, and veggies can give them that ‘aha!’ moment—now they have the kid’s lunch taken care of for the rest of the week, and all the items are conveniently in one spot. Consider dual placements in the deli snacking section as well as the specialty deli cheese case with other Jarlsberg products. Also consider a ‘grab-and-go’ lunch program where shoppers can pick up a sandwich, snack, and drink from one case.”

Norseland's family of snacking products

Jarlsberg’s Cheese Snack line is just one of a variety of snacking offerings available from Norseland—including a shelf-stable line of Cheese Crisps, Flavor Blasted Cheese Fusions, snack packs of Parmissimo Parmigiano Reggiano Cheese Bars, and Old Amsterdam Premium Aged Gouda Cheese Bites—each bringing high-quality specialty cheese to market in a convenient snacking format.

For more, visit the Norseland and Jarlsberg websites, and visit the Norseland team at the SFA’s Winter Fancy Food Show, January 21-23, at the Moscone Center in San Francisco, California, booth #4541.

Norseland, Inc.Jarlsberg

Venus Wafers - The Original Mariner Biscut Company - Made simple - Made rightIDDBA 2018 - Growing the Future

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In This Story

Norseland, Inc., owned by TINE SA, is the exclusive importer and sales and marketing agent responsible for the continued success of Jarlsberg® in the United States.

Jarlsberg® has grown in popularity since its international launch. It’s success lies in the secret recipe used to manufacture the cheese, the people who make it and their pride in always delivering...