Two titans of specialty cheese, Parmareggio®, a cooperative of manufacturers and dairies and the maker of the well-known Parmissimo® brand Parmigiano Reggiano cheese, and Norseland, Inc., the exclusive importer of Jarlsberg® and prominent marketer of specialty foods in the U.S., have announced a strategic alliance.
“Norseland has a dominant position in America in the specialty cheese market,” says Ivano Chezzi, President of Parmareggio, in a press release. “Parmareggio, the main producer of Parmigiano Reggiano in the world, is proud to be alongside Norseland who, just like us, believes in the values of cooperation to enhance the Parmissimo® brand of Parmigiano Reggiano cheese in the U.S. market.”
Effective January of 2017, the two companies will partner to accelerate Parmareggio’s sales in the in the U.S., expand distribution, and strengthen both companies’ brand position in the country.
“This partnership compliments our premium brand portfolio,” says John J. Sullivan, CEO & President of Norseland, Inc. “Parmissimo® represents a company with strong values, deeply routed in tradition and quality.”
What else does the future hold for dairy in 2017? For more industry updates, as they happen, stay tuned to Deli Market News.
