Black Kassel - Snack like Royalty
Montchevre: Celebrating Goat Cheese as it Should Be
Lactose-Free Bries

Piave's Chiara Brandalise Discusses New Product and Promotions

New York, NY
Thursday, August 9th, 2018

The Piave Cheese Consortium is introducing a fresh new Italian cheese to the North American market this year—complete with a new promotion entitled Perfectly Piave.

Chiara Brandalise, Director, Piave Cheese ConsortiumI spoke with Chiara Brandalise recently, who I met at the Atalanta pavilion at the Specialty Food Association’s Summer Fancy Food Show, to learn more about the Consortium’s latest offering and just what makes it so perfect.

“ We are carrying a new item: the Piave Fresco fresh one,” Chiara told me. “It’s soft, creamy, and has a milky flavor. It can match with different things. It melts very well in the oven, and you can pair with a very good glass of wine… This is a wonderful product coming from Italy. It’s a cow cheese.”

And to sweeten the deal for retailers looking to build brand recognition and drive sales, Piave is offering prizes to deli departments that erect the most Perfectly Piave displays.

To promote its new Piave Fresco cheese, the Piave Cheese Consortium is introducing a new promotional campaign entitled "Perfectly Piave"

“We are speaking about a new wonderful promotion—the Perfectly Piave promotion—that is coming on this year in the U.S.,” Chiara added. “You can win a prize doing a beautiful display with all the gadgets we give you. So, the customer can come and see the promotion, can appreciate the cheese, can see the different ages, can see the different gadgets, and the best display can win a prize.”

To learn more, watch our video interview above.

And for more multimedia content on dairy, deli, bakery, and specialty food news, keep reading Deli Market News.

AtalantaFormaggio Piave

In This Story

Atalanta Corporation is the largest privately held food importer in the United States, specializing in artisan cheeses, groceries, charcuterie, & seafood.

Black Kassel - Snack like RoyaltyMontchevre: Celebrating Goat Cheese as it Should BeLactose-Free Bries

Have a new product, press release or story idea?

Let us know

Inc. Magazine Unveils Its 37th Annual List of America’s Fastest-Growing Private Companies—the Inc. 5000

For the 8th Time, Hissho Appears on the Inc. 5000, Ranking No. 3893. With Three-Year Revenue Growth of 91.7 Percent
View Press Release

WCMA Adds Staff as Member Services Expand

The association has welcomed Sara Schmidt as its new Office and Member Service Coordinator, working to support WCMA’s expanded array of benefits to member organizations.
View Press Release

Now It's Official! Flow is a Business Doing Good

BeeInventive, the company behind the multiple award-winning “honey on tap” FlowHive, is now a Certified B CorporationⓇ.
View Press Release

Hissho Among 2018 Middle Market Leaders

Hissho has just been named #8 among the 2018 Middle Market Leaders honorees by Charlotte Business Journal.
View Press Release

Halton Group Acquires U.S. Indoor Air Equipment Manufacturer

The acquisition makes the company a part of Halton's Foodservice business that specializes in professional kitchen environments.
View Press Release

Olive Oil Commission of California to Hold Workshops on Producing, Evaluating, and Protecting Olive Oil Quality

The goal of these workshops is to discuss the California Department of Food and Agriculture (CDFA) standards for Extra Virgin Olive Oil and to educate all sectors of the olive oil supply chain on best practices.
View Press Release

Pereg Natural Foods Launches Everything Bagel Spice Mix

A little of Everything (But the Bagel) Spice Mix will bring big flavor to everything!
View Press Release

Allies GF Goodies Bakes Great Foods That Are Good for All

The Long Island-based baking operation now distributes to retail as well as to foodservice.
View Press Release

WCMA Credits Member Action, Sen. Baldwin for Key Dairy Votes

With reports of a close vote on this proposal, WCMA and many of its members sprang into action, contacting key swing senators.
View Press Release

Old Amsterdam is Going on Tour in the Northeast

The company launches a grassroots sampling campaign to bring “The Gold Standard of Aged Gouda” to state fairs, festivals, and retailers.
View Press Release