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Schuman Cheese Debuts Cheddar Cello Whisps

Schuman Cheese Debuts Cheddar Cello Whisps


FAIRFEILD, NJ
Wednesday, November 30th, 2016

With consumers continuing to turn their love for deli and deli-related snacks into monetary purchases, Schuman Cheese is tapping in on the demand for all-natural, flavorful items with a new addition to its crisp line. Cheddar Cello Whisps hits retail shelves across the nation this month.

Ilana Fischer, Vice President, Innovation & Strategy, Schuman Cheese

“As a company, our mission is to enhance everyday eating experiences with the highest quality cheese. With Cheddar Cello Whisps, we were able to provide consumers with a new delicious way to enjoy our hand-crafted artisan cheddar,” said Ilana Fischer, Vice President of Innovation and Strategy at Schuman Cheese. “In fact, cheddar cheese ranks as the top flavor requested in the U.S., so this innovation made perfect sense. Making Cheddar Cello Whisps was the natural choice for the next flavor in the Whisps portfolio."

The newest crisp for the company boasts the following features, sure to engage consumers:

  • All-natural
  • rBST-free
  • Gluten-free
  • High-protein

This new Cello Whisp offering will give consumers a tasty, protein-filled snack that doesn’t contain strange ingredients or stain the fingers orange. The Cheddar Cello Whisp contains 10 grams of protein, zero percent carbohydrates, and an excellent source of calcium per serving.

The company cultivated the new flavor due to demand from Cello Whisps lovers, according to a press release, explaining that the company’s followers were interested in seeing what flavor profile Schuman Cheese had to offer next after its popular Parmesan offering.

“The space is inundated with fake ingredients and unhealthy choices and Cello Whisps brings a uniquely wholesome and delicious option for those wanting a better-for-you cheese snack,” continued Fischer. “What better way than to use our expertise in artisan cheese to bring a pure cheese snack to the market.” 

The company stated the new crisps can be consumed alone, or used to round out a salad or appetizer plate with additional flavor and crunch. Schuman Cheese’s Cello Whisps line has already received industry acclaim through the appointment of several awards, including a Gold from the 2016 World Cheese Contest.

Cello Whisps are available for purchase throughout the U.S. in Costco, Publix, Shoprite, Stop & Shop, Amazon.com, and other locations.

As the company continues to ramp up its offerings and flavorful additions, stick with Deli Market News for announcements in the latest.

Schuman Cheese



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As a fourth-generation business, it’s no surprise that Schuman Cheese is driven by traditional family ideals. We take pride in the products we offer to consumers and customers alike, and we remain...