BelGioioso Cheese - Fresh Mozzarella
Mifroma - Turn an Boring Lunch into a Great Lunch ... fondue it - Microwaveable cup ready to serve in 2 minutes - How do you fondue
Schuman Cheese Debuts Cheddar Cello Whisps

Schuman Cheese Debuts Cheddar Cello Whisps


FAIRFIELD, NJ
Wednesday, November 30th, 2016

With consumers continuing to turn their love for deli and deli-related snacks into monetary purchases, Schuman Cheese is tapping in on the demand for all-natural, flavorful items with a new addition to its crisp line. Cheddar Cello Whisps hits retail shelves across the nation this month.

Ilana Fischer, Vice President, Innovation & Strategy, Schuman Cheese

“As a company, our mission is to enhance everyday eating experiences with the highest quality cheese. With Cheddar Cello Whisps, we were able to provide consumers with a new delicious way to enjoy our hand-crafted artisan cheddar,” said Ilana Fischer, Vice President of Innovation and Strategy at Schuman Cheese. “In fact, cheddar cheese ranks as the top flavor requested in the U.S., so this innovation made perfect sense. Making Cheddar Cello Whisps was the natural choice for the next flavor in the Whisps portfolio."

The newest crisp for the company boasts the following features, sure to engage consumers:

  • All-natural
  • rBST-free
  • Gluten-free
  • High-protein

This new Cello Whisp offering will give consumers a tasty, protein-filled snack that doesn’t contain strange ingredients or stain the fingers orange. The Cheddar Cello Whisp contains 10 grams of protein, zero percent carbohydrates, and an excellent source of calcium per serving.

The company cultivated the new flavor due to demand from Cello Whisps lovers, according to a press release, explaining that the company’s followers were interested in seeing what flavor profile Schuman Cheese had to offer next after its popular Parmesan offering.

“The space is inundated with fake ingredients and unhealthy choices and Cello Whisps brings a uniquely wholesome and delicious option for those wanting a better-for-you cheese snack,” continued Fischer. “What better way than to use our expertise in artisan cheese to bring a pure cheese snack to the market.” 

The company stated the new crisps can be consumed alone, or used to round out a salad or appetizer plate with additional flavor and crunch. Schuman Cheese’s Cello Whisps line has already received industry acclaim through the appointment of several awards, including a Gold from the 2016 World Cheese Contest.

Cello Whisps are available for purchase throughout the U.S. in Costco, Publix, Shoprite, Stop & Shop, Amazon.com, and other locations.

As the company continues to ramp up its offerings and flavorful additions, stick with Deli Market News for announcements in the latest.

Schuman Cheese


BelGioioso Cheese - Fresh MozzarellaMifroma - Turn an Boring Lunch into a Great Lunch ... fondue it - Microwaveable cup ready to serve in 2 minutes - How do you fondue

Have a new product, press release or story idea?

Let us know

In This Story


As a fourth-generation business, it’s no surprise that Schuman Cheese is driven by traditional family ideals. We take pride in the products we offer to consumers and customers alike, and we remain...

The Spice Lab is Now USDA NOP Organic Certified

The USDA Organic seal assures consumers that products are 95% or more certified organic.
View Press Release

Valio Unveils On-Trend Food Innovations and Ingredients Solutions at SIAL Paris

The company plans to showcase its latest food innovations and tailor-made ingredients solutions at the upcoming show.
View Press Release

Charlotte-Based Hissho Sushi Makes N.C. Mid-Market Fast 40 List

This year marks 20 years since Hissho Sushi was founded in Charlotte, NC.
View Press Release

Anheuser-Busch Inbev & DS Smith Plastics Named 2018 Excellence in Reusable Packaging Award Winners

RPA announces two winners in the 2018 Excellence in Reusable Packaging award program.
View Press Release

It's Pumpkin Spice Season!

Litehouse debuts a fresh look for its line of deliciously indulgent caramel dips and a limited-edition flavor: Pumpkin Spice Caramel.
View Press Release

Time to Step Up Your Fall Menu Plan; Pereg Natural Foods Gets You Started

Suffering from pumpkin spice fatigue? Here are 14 savory reasons why you still need pumpkin spice in your life.
View Press Release

New Snack Bars Take the Tahini Craze to Healthy Delicious Heights

Absolutely Gluten Free introduces TahiniBAR, the energy bar made from sesame seeds, in three exciting flavors.
View Press Release

Apex to Represent Ice-O-Matic® in MAFSI Territory 16 & 19

Sales and sales support coverage by the global ice machine manufacturer now includes multiple states in the Midwestern U.S. with personnel in four major cities.
View Press Release

HNINA Receives Chocolatier's Award

International Chocolate Salon honors Vanessa (Hnina) Morgenstern-Kenan with The Chocolatier's Award.
View Press Release