Schuman Cheese has named Partners + Napier, a fully-integrated agency well experienced in the food category, as its advertising agency of record following a competitive RFP process. The agency will support Schuman Cheese at both the corporate level with business-to-business marketing efforts and with the family-owned, specialty cheese producer and importer’s brand strategy and activations targeting consumers and trade audiences across multiple channels. This effort will include both Schuman’s domestically produced and imported brands.
Jim Low, EVP of Marketing and Sales, led the internal review.
“The ideal agency partner for Schuman Cheese not only needs to have an entrepreneurial spirit, it also has to enable us to be both nimble and smart with our dollars,” said Low.
Low selected Partners + Napiers for their track record, breakthrough work, extensive retail marketing capabilities, comprehensiveness, and familiarity with the cheese business.
“Our goal is to more effectively tell the great story of Schuman Cheese and its brands, making them even more compelling. Partners + Napier has the strategic and creative firepower to help us do so,” said Low. “Together, we aim to elevate our brands beyond the noise of the fragmented and crowded Specialty Cheese category and become undisputed brands of choice, both for our trade customers and our consumers.”
Partners + Napiers looks forward to the collaboration as well.
Added Pete VonDerLinn, Executive Creative Director at Partners + Napier, “We’re thrilled that our Effie-winning work for clients helped put us on Schuman’s radar, and we can’t wait to help them create powerfully effective work that will really stand out in deli cases around the country.”
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