BelGioioso Cheese - Fresh Mozzarella
Mifroma - Turn an ordinary playdate into a great playdate... fondue it - Microwaveable cup ready to serve in 2 minutes - How do you fondue
Schuman Cheese Names Partners + Napier as Advertising Agency

Schuman Cheese Names Partners + Napier as Advertising Agency


FAIRFIELD, NJ
Thursday, March 8th, 2018

Schuman Cheese has named Partners + Napier, a fully-integrated agency well experienced in the food category, as its advertising agency of record following a competitive RFP process. The agency will support Schuman Cheese at both the corporate level with business-to-business marketing efforts and with the family-owned, specialty cheese producer and importer’s brand strategy and activations targeting consumers and trade audiences across multiple channels. This effort will include both Schuman’s domestically produced and imported brands.

Jim Low, EVP of Marketing and Sales, led the internal review.

Jim Low, EVP of Marketing and Sales, Schuman Cheese“The ideal agency partner for Schuman Cheese not only needs to have an entrepreneurial spirit, it also has to enable us to be both nimble and smart with our dollars,” said Low.

Low selected Partners + Napiers for their track record, breakthrough work, extensive retail marketing capabilities, comprehensiveness, and familiarity with the cheese business.

“Our goal is to more effectively tell the great story of Schuman Cheese and its brands, making them even more compelling. Partners + Napier has the strategic and creative firepower to help us do so,” said Low. “Together, we aim to elevate our brands beyond the noise of the fragmented and crowded Specialty Cheese category and become undisputed brands of choice, both for our trade customers and our consumers.”

Parmesans from Schuman Cheese

Partners + Napiers looks forward to the collaboration as well.

Added Pete VonDerLinn, Executive Creative Director at Partners + Napier, “We’re thrilled that our Effie-winning work for clients helped put us on Schuman’s radar, and we can’t wait to help them create powerfully effective work that will really stand out in deli cases around the country.”

To stay in the know on all big marketing moves, keep reading Deli Market News.

Schuman Cheese


BelGioioso Cheese - Fresh MozzarellaMifroma - Turn an ordinary playdate into a great playdate... fondue it - Microwaveable cup ready to serve in 2 minutes - How do you fondue

Have a new product, press release or story idea?

Let us know

In This Story


As a fourth-generation business, it’s no surprise that Schuman Cheese is driven by traditional family ideals. We take pride in the products we offer to consumers and customers alike, and we remain...

Good Food Media Network Releases 2018 Good Food Restaurants™ List

The company releases its annual rating and economic report offering insight into the purchasing practices of chefs and restaurants and their commitment to sustainable sourcing.
View Press Release

Charlotte-Based Hissho Sushi Debuts at Bank of America Stadium for Carolina Panthers’ 2018-2019 Season

The company provides visitors and Panthers fans sophisticated, fresh options like the California Roll, Spicy Tuna Roll, and Crispy Crab Roll.
View Press Release

P3 Named Official Protein Snack of UFC®

UFC® announced a new marketing partnership with Oscar Mayer®.
View Press Release

New Tuscanini Parchment Crackers Bring the Sun-Kissed Taste of Italy to America's Table

Three handmade varieties deliver a sophisticated touch to meals and light snacks.
View Press Release

WCMA Launches Workforce Committee to Address Labor Challenges

The Association's Inaugural Meeting is set for October 23 in Monroe, Wisconsin.
View Press Release