Icelandic yogurt-maker siggi’s has announced plans to change its senior-most leadership; the company has appointed Carlos Altschul to serve as siggi's new President and CEO. Altschul brings years of experience from some of the food industry’s leading labels—including stints in senior leadership positions at Stonyfield and Danone.
“I’ve admired how siggi's has not only pioneered a new product segment in the category, but is also creating the next chapter for the entire yogurt category,” said Altschul, in a press release. “I look forward to working closely with the team to establish a clear vision for what is next, and I am thrilled to be part of a company with such a tremendous growth trajectory.”
In his new role, Altschul will oversee all aspects of the business, including bringing forth new and aggressive go-to-market strategies and innovations, expanding distribution, and accelerating awareness and penetration growth.
In its press release, siggi’s noted that, as consumer demand for cleaner, higher quality foods with lower sugar increase, the company thought it the optimal time to catapult siggi's forward; Altschul is expected to play a critical role in the company’s ongoing success.
"I'm very excited to have Carlos join the team. I've known him for quite some time and know he will be great for siggi's as we continue to grow," said Siggi Hilmarsson, Founder of siggi's. "Coming from Stonyfield, Carlos knows first-hand the importance of upholding our brand values of clean ingredient labels and lower sugar, the values which have made our brand so highly relevant today. His strong expertise in the yogurt category, both in natural and more traditional classes of trade, is also a great boon to the siggi's team."
Altschul previously served as Vice President of Sales at Stonyfield, where he led field sales, go-to-market strategies, and shopper marketing across the brand's portfolio. He also previously held senior positions at Danone, where he oversaw sales strategy and category management under the master brand portfolio.
Altschul replaces the company’s former President and CEO Bart Adlam, who has left to pursue other business opportunities. Adlam currently serves as a board member for ALOHA and CEO of Chef’s Cut Real Jerky Co.
For more dairy, deli, bakery, and specialty food news, keep reading Deli Market News.