This past June, Yoplait introduced a less sugary yogurt option to fill in the gaps in the yogurt aisle. This week, competitor and maker of Icelandic yogurt siggi’s is throwing its hat into the ring and launching its own lower-sugar-content, no-added-sugar-add-ins product line, SIMPLE SIDES™.
"Our mission has always been to provide yogurts that are lower in sugar, have a simple ingredient list, and taste great," said Founder Siggi Hilmarsson. "This new launch follows the same philosophy. Yogurt with crunchy, tasty toppings as a side has become a popular snack among consumers in recent years. However, many of those offerings are sadly more comparable to sugary treats than wholesome snacks. siggi's SIMPLE SIDES combine some of our classic yogurt flavors with simple toppings like dried fruit, nuts, and coconut. All these toppings are made without any added sugar."
According to a press release, research shows 94 percent of Americans snack daily, with many of them searching for less sugary options in the snacking category. In response, siggi’s created SIMPLE SIDES, which boasts, on average, 15 grams of protein and 11 grams of sugar per 5.3-oz serving. Made with the brand’s Icelandic whole-milk skyr, the SIMPLE SIDES line includes the following four flavors:
siggi’s SIMPLE SIDES are available at retail now for $1.99 per cup. Will more yogurt brands hop onto the less-sugary bandwagon in order to bring consumers healthier options? Deli Market News will continue to report on the dairy, deli, bakery, and specialty foods categories.