In the past decade, siggi’s Icelandic-style yogurt (called skyr) has been gaining popularity across the United States for its simple ingredients and small amount of sugar. Now, the company has launched siggi’s whole-milk yogurt nationwide.
These whole-milk yogurts are made with whole milk and a touch of cream and are available in five tasty flavors–plain, vanilla, strawberry & rhubarb, mixed berries, and fig & lemon zest.
“My father eats his skyr the old-school way by pouring fresh cream over it, and that inspired me to create siggi’s whole milk yogurt; it honors his tradition. Plus, I have to say it is pretty delicious,” said Siggi Hilmarsson, who began making yogurt in 2004. “I am excited to share that experience with siggi’s fans everywhere, especially now as people are starting to embrace the satiating quality of fat.”
Recent research has shown that whole-milk dairy can be part of a well-balanced diet. The American Journal of Clinical Nutrition published a study this June that said eating full-fat cheese and whole milk did not relate to weight gain or weight loss among healthy men and women.
‘I’m thrilled that siggi’s has introduced a whole-milk variety because fat has gotten a bad rap over the years and the tide is now turning,” said Harley Pasternak, a celebrity trainer, nutritionist, and siggi’s ambassador.
Pasternak continued, “I’ve noticed that my clients are starting to appreciate that fat provides a richer taste and keeps us feeling full longer. The combination of fat, protein and flavor, without any artificial ingredients or a lot of sugar, is why I love siggi’s whole-milk yogurt as a snack or after a workout.”
According to the company, this new line doesn’t contain any artificial preservatives, thickeners, sweeteners, flavors or colors, and is made with milk from family farms that do not use growth hormones.
siggi’s whole-milk yogurt launched nationwide on July 1, 2015. Each 4.4oz cup retails for $1.69.
