The Wisconsin Milk Marketing Board is again adding to its team of top professionals, this time securing marketing heavy-hitter Suzanne Fanning as its newest Vice President, National Product Communications.
Fanning's experience is deeply entrenched in sales, PR, social media, and consumer/influencer engagement for several global brands, such as Spectrum Brands and Fiskars. The Immediate Past President of The Word of Mouth Marketing Association (WOMMA), her work has been featured in publications including Advertising Age Magazine, Fast Company, Forbes Magazine, Entrepreneur, and PR Week, the Chicago Tribune, as well as in many marketing books. According to a press release, Forbes has identified her as “one of social media’s top movers and shakers.”
"Suzanne comes to WMMB with a wealth of communications knowledge and experience that will help us expand the number of people across the country with whom we share the Wisconsin dairy message," said Patrick Geoghegan, Senior Vice President of Corporate Communications at WMMB. "We are excited to welcome her to our team."
Fanning’s new role will see her tasked with working on national media campaigns, developing programs for influencers, bloggers, retailers, and culinary experts in order to drive awareness and conversations about Wisconsin cheese. In a mission to keep the state’s cheese industry in the news, on the menu, and in stores, Fanning will be managing websites, publications, and events, as a national spokesperson for Wisconsin’s dairy promotion organization.