Committed to sharing its unique story with consumers, Vermont Creamery will unveil a new brand and packaging design at the Summer Fancy Food Show.
“We’re thrilled to introduce a new look that truly reflects our founding story, values, and 34 year-history as pioneers of artisan dairy,” said FM Muñoz, Director of Marketing for Vermont Creamery. “Our new design illustrates who we are and what we care about most: the farms, our people, and our superlative product quality. While our look may have changed, fans of Vermont Creamery can rest assured that what’s inside remains the same: high-quality, delicious dairy that’s crafted in Vermont.”
According to a company press release, Vermont Creamery sought to develop a design that better reflected its unique history and the care it put into each of its products. The Creamery partnered with Minneapolis-based design and branding agency Little & Company to realize the vision.
“By digging into the rich heritage of Vermont Creamery, we found a depth to their brand story that was a pleasure to bring to life in the identity system and packaging,” Joseph Cecere, President of Little & Company. “We warmed up the brand visuals using simple, classic typography paired with a color palette and illustration style reflective of the culture that makes Vermont so very special.”
New packaging featuring the refreshed brand design will flow into the marketplace beginning this fall and going through the winter. The company noted that the new look is one of the ways Vermont Creamery is an innovator in super-premium dairy. The Creamery will be rolling out several new packaging designs over the next year that reflect its commitment to sustainability–specifically, new packaging material for the 8 oz culinary creams and cheeses (crème fraîche, mascarpone, fromage blanc, and quark). The new packaging format, launching in early 2019, will be paper-wrapped, leading to a reduction of plastic used in the product line.
Visit Vermont Creamery at booth #467 at the 2018 Summer Fancy Food Show, held at the Jacob K. Javits Convention Center in New York, New York, to learn more.