Odyssey feta cheese. Delicious & award-winning. Wisconsin-made!
Eiffel Tower - A creamy cow’s milk delight, featuring a chalky white rind and a cream-colored, buttery, soft interior that oozes when at the peak of ripeness and temperature

Vermont Creamery's Director of Marketing FM Muñoz Talks Company Rebrand

Tuesday, November 20th, 2018

Shining amongst the Summer Fancy Food aisles of the U.S.-based cheese and dairy providers was a deep red booth I hope you didn’t miss—Vermont Creamery debuted a vibrant rebrand that shows up the “new look, new you,” mantra. Director of Marketing FM Muñoz shared with me that the update was about enhancing the company’s brand to match its story rather than changing it.

FM Muñoz, Director of Marketing, Vermont Creamery

“The new look is really reflective of the care and quality of our product and our Vermont heritage,” FM explained as we admired the illustrations of homey-looking farms housing goats and cows on rolling fields.

As we reported when the news initially broke, Vermont Creamery partnered with Minneapolis-based design and branding agency Little & Company to realize its vision of a brand that better reflected its unique history and the care it put into each of its products. Surrounded by that vision as it was realized on plates, shelves, and a number of pins I may or may not have snagged from the booth, I asked FM about the motivation behind the move.

Vermont Creamery's latest rebrand dives deeper into the goat cheese company's story

“It was really important to us that we were able to, through this new brand design, tell the story of where we came from, and what matters to us as a business—of course our farms and farmers, the people that work within our business every day, product quality and ingredients, as well as our founding story as a pioneer of fresh goat cheese in America,” FM explained.

See more about this new look that had Summer Fancy Food visitors buzzing in our brief video exclusive above.

Vermont Creamery partnered with Little & Company to realize its vision for its rebrand

And keep your eyes peeled for the winter of 2019: FM told me the team is debuting new packaging for Créme Fraîche and Mascarpone, reducing use of plastic resin in one of multiple moves to express how Vermont Creamery is continuously committed to sustainability and innovation.

With much more in store for this company and the industry, continue to follow Deli Market News for the latest.

Vermont Creamery

Odyssey feta cheese. Delicious & award-winning. Wisconsin-made!Eiffel Tower - A creamy cow’s milk delight, featuring a chalky white rind and a cream-colored, buttery, soft interior that oozes when at the peak of ripeness and temperature

Have a new product, press release or story idea?

Let us know

In This Story

At Vermont Creamery, we strive to produce the highest quality cheeses and dairy products using local ingredients while supporting and developing family farms. We aim to exemplify sustainability by...

Eggland’s Best and Life Time Challenge Families to “Plus It Up”

Eggland’s Best (EB), the #1 branded egg in the U.S., is teaming up with the Life Time 60daySM program to encourage families to “plus it up” when it comes to their overall nutrition and wellness.
View Press Release

WCMA Recognizes Contest Leaders with Awards

On Wednesday, March 6, the Wisconsin Cheese Makers Association, host of the 2019 U.S. Championship Cheese Contest, honored Steve Krause, John Jaeggi, and John Umhoefer for their work to support and grow the contest.
View Press Release

WCMA Announces Ideas Showcase Line-Up at 2019 Cheese Industry Conference

Register online at CheeseConference.org through April 8!
View Press Release

Marley Spoon’s Customer-Centric Approach to Grow Market Share in the U.S.

The Martha Stewart-backed company is set to offer customers far MORE choice.
View Press Release

Michel et Augustin Launches New Cookie and Packaging Redesign at Expo West

The Troublemakers of Taste is excited to unveil an exclusive U.S. packaging re-design and a new flavor at this year’s expo.
View Press Release

WCMA Applauds Governor Evers’ Support of Dairy Processing Industry in State Budget Proposal

The association's Executive Director John Umhoefer comments on the state's support and outlines what he hopes will be included in the 2019-21 budget.
View Press Release

Kauai Coffee® Selected as Best Hawaii Grown Coffee Brand

The company is chosen by HAWAIʻI Magazine as its Readers’ Choice Awards pick for “Best of All Islands: Coffee.”
View Press Release

HNINA HEMP Launches Hemp Extract Edibles Line at Expo West

The healthy chocolate, snacks, and spreads company expands its offerings with Hnina Hemp Extract versions of its four product lines.
View Press Release