BelGioioso Cheese - Fresh Mozzarella
Mifroma - Turn an ordinary playdate into a great playdate... fondue it - Microwaveable cup ready to serve in 2 minutes - How do you fondue
Wisconsin Milk Marketing Board Renamed Dairy Farmers of Wisconsin

Wisconsin Milk Marketing Board Renamed Dairy Farmers of Wisconsin

Tuesday, April 10th, 2018

The month of April has given birth to a new name for the Wisconsin Milk Marketing Board, and with it, a new strategic mission, vision, and identity, which the company says more firmly aligns itself with the efforts of Wisconsin’s dairy farmers to expand domestically and around the world. Behold: Dairy Farmers of Wisconsin (DFW).

Chad Vincent, CEO, Wisconsin Milk Marketing Board“As the marketing and promotion arm for Wisconsin’s dairy farmers, this new identity puts the dairy farmers squarely at the center of what we do and provides a much stronger platform to share the Wisconsin dairy story,” says CEO Chad Vincent. “Our organization exists to be tireless advocates for our dairy farmers, and to help these family businesses thrive because, they, and the fruits of their labor, are the heartbeat of the industry and our state.”

Jeff Strassburg, Chair of the company’s Board of Directors and a fifth generation Wisconsin dairy farmer, echoed Vincent’s sentiments in his statement: “The dairy industry is facing several challenges, including globalization of our markets, increased regulation, and ongoing low prices for milk. This change will put Wisconsin dairy farmers in a better position to help us grow and stay focused on the future.”

As one of its primary missions DFW builds awareness of Wisconsin-produced dairy products through creating national publicity, managing digital advertising, and driving sales, distribution, and trial through retail and foodservice promotions. The company also noted it supports in-school education about the benefits of dairy and funding for the UW Center for Dairy Research.

The dairy industry is one of Wisconsin’s biggest economic engines, which contributes $43.4 billion annually to the state’s economy, generates tens of thousands of jobs, and supports a variety of allied industries and communities. According to a press release, 90 percent of the milk in Wisconsin goes into making cheese, 90 percent of that cheese is sold outside state lines, Wisconsin specialty cheese sales outpace the cheese category overall, and per capita consumption of cheese has more than doubled since 1983.

Congratulations to DFW on the exciting step forward from all of us here at Deli Market News! And if you are craving more developments on the cheese and dairy industries, our reporters will have you covered.

Dairy Farmers of Wisconsin

BelGioioso Cheese - Fresh MozzarellaMifroma - Turn an ordinary playdate into a great playdate... fondue it - Microwaveable cup ready to serve in 2 minutes - How do you fondue

Have a new product, press release or story idea?

Let us know

In This Story

The Dairy Farmers of Wisconsin is a non-profit organization funded entirely by Wisconsin's dairy farm families. Our goal is to increase the sale and consumption of Wisconsin milk and dairy products.

Good Food Media Network Releases 2018 Good Food Restaurants™ List

The company releases its annual rating and economic report offering insight into the purchasing practices of chefs and restaurants and their commitment to sustainable sourcing.
View Press Release

Charlotte-Based Hissho Sushi Debuts at Bank of America Stadium for Carolina Panthers’ 2018-2019 Season

The company provides visitors and Panthers fans sophisticated, fresh options like the California Roll, Spicy Tuna Roll, and Crispy Crab Roll.
View Press Release

P3 Named Official Protein Snack of UFC®

UFC® announced a new marketing partnership with Oscar Mayer®.
View Press Release

New Tuscanini Parchment Crackers Bring the Sun-Kissed Taste of Italy to America's Table

Three handmade varieties deliver a sophisticated touch to meals and light snacks.
View Press Release

WCMA Launches Workforce Committee to Address Labor Challenges

The Association's Inaugural Meeting is set for October 23 in Monroe, Wisconsin.
View Press Release

Chris Greer Named Continuous Improvement Manager for Master-Bilt

As Continuous Improvement Manager, Greer will drive operational excellence initiatives and be responsible for developing consistent improvement in the manufacturing operation at Master-Bilt.
View Press Release

The Big Chocolate Show

From cacao bean to confection, chocolate takes center stage in New York City.
View Press Release