Black Kassel - Snack like Royalty
Montchevre: Celebrating Goat Cheese as it Should Be
Lactose-Free Bries
keep customers thrilled and coming back for more

WMMB's Rachel Kerr Discusses New and Award-Winning Offerings for 2018

Tuesday, February 20th, 2018

Cheese continues to woo customers, and with the states increasing focus on the fastest-growing portions of the category, Wisconsin Cheese is sure to drive sales in 2018. With crowd-pleasing new offerings, fan-favorites, and perennial award winners, the states supplies of cheese are being buoyed by social media presence and on-trend flavors.

I spoke with Rachel Kerr of the Wisconsin Milk Marketing Board (WMMB) to learn more.

Rachel Kerr, Director of Public Relations, Wisconsin Cheese

“Well, Wisconsin’s love of specialty and artisan cheeses sure isn’t slowing down,” Rachel explains. “In fact we’ve seen that the specialty cheese category is growing even faster than the cheese category over all. Instagram photography of food has grown and grown and grown; there’s thousands of photos of beautiful cheeseboards on Instagram, [featuring] beautiful cheeses like Red Rock from Roelli Cheese Haus to fan favorites and award winners like Uplands’ Pleasant Ridge Reserve and goudas from Marieke.”

Spicy Wisconsin cheese

Additionally, Rachel tells me bold new flavors and spicy additions are piquing cheese buyers’ attention this year, and Wisconsin Cheese has a variety of spicy and daring cheeses to meet burgeoning demand.

Wisconsin Grand Cru cheese

And, with a storied history of award-winning cheeses—from Upland Cheese Company’s Pleasant Ridge Reserve to Roth Cheese’s Grand Cru Suchoix, Rachel tells me the WMMB is confident in Wisconsin Cheeses’ odds at the fast-approaching 2018 American Cheese Sociey Conference & Competition in Pittsburgh this July.

For more, check out our brief video interview above.

Wisconsin Milk Marketing BoardWisconsin Cheese

In This Story

The Dairy Farmers of Wisconsin is a non-profit organization funded entirely by Wisconsin's dairy farm families. Our goal is to increase the sale and consumption of Wisconsin milk and dairy products.

Black Kassel - Snack like RoyaltyMontchevre: Celebrating Goat Cheese as it Should BeLactose-Free Brieskeep customers thrilled and coming back for more

Have a new product, press release or story idea?

Let us know

Vienna® Beef Celebration Marks 125 Years as Chicago’s Favorite Hot Dog

Iconic hot dog brand welcomes governor and community for a Chicago-Style party.
View Press Release

Moo've Over, Yogurt: Kansas State University Students Win First Place in Dairy Council's New Product Competition

A new creamy protein-rich dairy drink has Kansas State University success written all over it.
View Press Release

Inc. Magazine Unveils Its 37th Annual List of America’s Fastest-Growing Private Companies—the Inc. 5000

For the 8th Time, Hissho Appears on the Inc. 5000, Ranking No. 3893. With Three-Year Revenue Growth of 91.7 Percent
View Press Release

WCMA Adds Staff as Member Services Expand

The association has welcomed Sara Schmidt as its new Office and Member Service Coordinator, working to support WCMA’s expanded array of benefits to member organizations.
View Press Release

Now It's Official! Flow is a Business Doing Good

BeeInventive, the company behind the multiple award-winning “honey on tap” FlowHive, is now a Certified B CorporationⓇ.
View Press Release

Hissho Among 2018 Middle Market Leaders

Hissho has just been named #8 among the 2018 Middle Market Leaders honorees by Charlotte Business Journal.
View Press Release

Halton Group Acquires U.S. Indoor Air Equipment Manufacturer

The acquisition makes the company a part of Halton's Foodservice business that specializes in professional kitchen environments.
View Press Release

Olive Oil Commission of California to Hold Workshops on Producing, Evaluating, and Protecting Olive Oil Quality

The goal of these workshops is to discuss the California Department of Food and Agriculture (CDFA) standards for Extra Virgin Olive Oil and to educate all sectors of the olive oil supply chain on best practices.
View Press Release