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Chobani Introduces Three New Flip™ Products and Portfolio Expansion

Chobani Introduces Three New Flip™ Products and Portfolio Expansion


NORWICH, NY
Tuesday, July 21st, 2015

As part of its largest portfolio expansion to-date, Chobani is introducing three new items to tap into the on-going success of its Flip product line, as well as several other new items.

Inspired by creations crafted at the Chobani SoHo® café in New York, the company is debuting Peanut Butter Dream, Coffee Break Bliss, and a Limited Batch Strawberry Summer Crisp served in an iconic red cup, to its Flip product line.

Chobani's New Flip Yogurt Flavors

  • Peanut Butter Dream: Vanilla yogurt with a delicious mix of honey roasted peanuts and peanut butter clusters
  • Coffee Break Bliss: Coffee low-fat yogurt with biscotti pieces and chocolate
  • Limited Batch Strawberry Summer Crisp: Strawberry low-fat yogurt paired with golden graham crackers and white chocolate
  • Four-packs: Convenient new packaging options for the top two flavors, Almond Coco Loco and Key Lime Crumble

Kai Sacher, Vice President of Global Research & Development, Chobani“These are some of our most exciting flavors yet, using real ingredients and unique flavor combinations to continue to rethink how people can enjoy Greek Yogurt,” said Kai Sacher, Vice President, Global Research & Development. “It’s a testament to our mission to give more people – from toddlers’ pouches to afternoon snacks to evening dessert – more ways to enjoy food made with only natural ingredients.”

Chobani will also add new items to its Limited Batch portfolio, which features unique fruits and vegetables. These new products include Limited Batch Plum and Chobani Watermelon, available now through August.

Chobani Greek Yogurt Limited Batch

Speaking on the success of the Flip product line, Peter McGuinness, Chief Marketing Officer, said in a press release that the company has been blown away by the fantastic reception they have seen so far.

Peter McGuinness, Chief Marketing Officer, Chobani“In the first half of this year Flip has become one of the biggest successes in dairy since we sold our first cup of Chobani, and our new creations are absolutely delicious, delivering a thoughtful snack made with only natural ingredients,” said McGuinness.

Other new additions to Chobani's portfolio include:

  • Chobani Kids™ Greek Yogurt Pouches Featuring Disney's Doc McStuffins
  • Chobani Simply 100® Greek Yogurt Mango Passion Fruit
  • Chobani® Greek Yogurt Coffee and Mixed Berry
  • Chobani® Greek Yogurt Oats – Ancient Grain Blend
  • Chobani Kids™ Greek Yogurt Mixed Berry Tubes
  • Chobani Indulgent™ Greek Yogurt Cherry and Dark Chocolate

Chobani's Expanded Product Line

Chobani is also introducing new packaging that will highlight “Only Natural, Non-GMO Ingredients” and “40% Less Sugar Than Regular Fruit Yogurt” on traditional Chobani products and “75% Less Sugar Than Regular Fruit Yogurt” on cups of Chobani Simply 100®. 

For the latest on Chobani's newest items, stay tuned to Deli Market News.

Chobani