As part of its largest portfolio expansion to-date, Chobani is introducing three new items to tap into the on-going success of its Flip product line, as well as several other new items.
Inspired by creations crafted at the Chobani SoHo® café in New York, the company is debuting Peanut Butter Dream, Coffee Break Bliss, and a Limited Batch Strawberry Summer Crisp served in an iconic red cup, to its Flip product line.
“These are some of our most exciting flavors yet, using real ingredients and unique flavor combinations to continue to rethink how people can enjoy Greek Yogurt,” said Kai Sacher, Vice President, Global Research & Development. “It’s a testament to our mission to give more people – from toddlers’ pouches to afternoon snacks to evening dessert – more ways to enjoy food made with only natural ingredients.”
Chobani will also add new items to its Limited Batch portfolio, which features unique fruits and vegetables. These new products include Limited Batch Plum and Chobani Watermelon, available now through August.
Speaking on the success of the Flip product line, Peter McGuinness, Chief Marketing Officer, said in a press release that the company has been blown away by the fantastic reception they have seen so far.
“In the first half of this year Flip has become one of the biggest successes in dairy since we sold our first cup of Chobani, and our new creations are absolutely delicious, delivering a thoughtful snack made with only natural ingredients,” said McGuinness.
Other new additions to Chobani's portfolio include:
Chobani is also introducing new packaging that will highlight “Only Natural, Non-GMO Ingredients” and “40% Less Sugar Than Regular Fruit Yogurt” on traditional Chobani products and “75% Less Sugar Than Regular Fruit Yogurt” on cups of Chobani Simply 100®.
For the latest on Chobani's newest items, stay tuned to Deli Market News.