With authenticity- and mission-driven messaging behind it’s clean-label innovations, Nona Lim announced that it has raised $3 million in seed round funding thanks to its strong reputation. Nona Lim touts an expansive portfolio, including its new line of individual Heat & Sip Cups of soups and Asian style bone broths. This seed funding round combines conventional foods and natural foods industry leaders focused on trends popular with millennials.
“Our investment partners offer considerable competitive advantage with expertise from veterans of industry-leading brands, unique access to data insights and relationships” said Nona Lim, the company's Founder.
According to a press release, Harbinger Ventures leads the round with additional funding from Echo Capital Group, Navama & Kouffman LLC, CircleUp, and Cambridge Companies SPG. Nona Lim will use the financing to support product innovation, executive hires, and drive continued aggressive expansion into national retail and foodservice accounts.
The brand is known for its inventive clean-label soups, Asian broths, fresh noodles and Heat & Sip soup cups that provide convenient, plant-rich nourishment.
“Nona Lim’s record of clean label innovation is the future of food,” said Megan Bent, Harbinger Ventures' Founder and Managing Partner. Harbinger provides capital and deep experience to fast-growing natural products brands led by exceptional female leaders. Harbinger’s advisors include serial entrepreneur Brendan Synnott (Co-Founder Bear Naked, Co-Founder EVOL, CEO PACT Organic).
"Echo is proud to add Nona Lim to its portfolio,” said Benjamin Levy, Vice President of Echo Capital Group. “With its suite of flavorful, nutrient-dense broths, noodles, and soups, the brand has made time-honored recipes, convenient and accessible." Echo Capital Group invests in consumer products that resonate with millennials and their investment fund comes from a single family source built on the consumer brand Hot Pockets.
“As both entrepreneurs and investors, we look for companies with an authentic voice, a powerful purpose and that innovate relentlessly,” said David Navama, Co-Founder/President SPINS Ventures. SPINS Ventures develops of data-driven technology, designed to deepening the engagement between brands, retailers and consumers.
Launched in 2006 as a meal delivery service, Nona Lim has evolved into a brand known for its clean-label innovations. Before launching the first Heat & Sip Cups of bone broth, the brand pioneered the refrigerated soup and broth category in retail and launched one of the first fresh gourmet rice noodles and ramen noodles in the refrigerated section of stores.