While I was frolicking in a pumpkin patch on Saturday, Costco fanatics were filing into the company’s Nebraska-based chicken processing plant for a behind-the-scenes tour. In September of 2018, we reported on Costco’s plans to open the first-of-its-kind facility. With its doors officially opened on September 9 of this year, Costco’s 400,000-square-foot complex launched the business into a new era for rotisserie chickens. For curious consumers, the plant opened its doors to the public this weekend, putting a halt to operations so visitors could take a gander.
According to Lincoln Journal Star, the plant is run by Lincoln Premium Poultry, which both planned it and provided the chickens. The plant has been a long time coming, as plans began in 2017, and it is just now in the sixth week of a 45-week plan to maximize its operational capacity. To do this, a third processing line will be developed, bringing chicken production from 500,000 a week to two million.
According to a report by CNN, Costco sold nearly 100 million rotisserie chickens last year, and around 100,000 chickens are processed per day at the new facility. In this first-ever attempt to source its own chickens, Costco is embarking on an innovative strategy. To see how it plays out, keep reading Deli Market News.