The shelves of a Colorado grocery chain are being spiced up thanks to the latest launch by 505 Southwestern®. A new line of bold and fiery craft salsas is landing at King Soopers stores across Colorado, featuring six SKUs including a traditional Southwest Style in mild, medium, and hot; Guacamole Salsa; Tomatillo Salsa; and Fire Roasted Corn and Black Bean salsa.
“For 25+ years, 505 Southwestern has been known across the country for its famous, flame roasted green chile peppers, sauces, and salsa. We flame roast over 20 million pounds of Hatch Valley green chile every year, and now we’re using that special ingredient to make fresh fire roasted salsas that are synonymous with tradition, taste and intensity,” said Adam Butler, Chief Executive Officer of Insignia International, parent company of 505 Southwestern.
To celebrate the launch, 505SW has enlisted the help of six local Lucha Libre Luchadores who will tell the story of each product through their own persona—embracing the signature flavor of their respective salsa and personifying it with their own Lucha Libre identity. Characters include Guacamole Guerrero, Tomatillo Infierno, Fantasma Picante, El Gigante Medio, El Guapo Suave, and Último Frijol.
The launch will culminate with a wrestling match on September 6, where the luchadores will battle it out in the parking lot of King Soopers proving their salsa reigns supreme. They will also be making a variety of candid stops around Denver.
“What’s more bold, intense, and traditional than salsa…freestyle Mexican wrestlers!” added Butler. “So, we are tremendously excited to showcase each salsa alongside their respective luchador to bring to life the unique fiery identity of each while celebrating this tradition that goes back to the early 20th century.”
The line features fresh ingredients, including real tomatillos, savory tomatoes, flame roasted green chile, jalapeños, lime, and spices for a fresh, vibrant salsa. Like all 505SW products, each is made with famous 505SW flame-roasted Hatch Valley green chile peppers and are available in three heat levels.
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