Branding is sometimes the key to a consumers’ stomach, and Absolutely Gluten-Free (AGF) knows this well. The snacking innovator recently completed a strategic branding facelift to highlight its new line of sweet and savory products. The brand’s commitment to offering flavorful, innovative, gourmet, gluten-free snacks is evident in the modern take on its original logo.
“Absolutely Gluten-Free was one of the first out of the gate in the gluten-free category and quickly became the go-to brand for consumers, not just those looking to eliminate gluten from their diets, but people who discovered how delicious these healthy products can be,” says Laura Morris, Associate Marketing Director.
Savory offerings include Absolutely Gluten-Free’s popular crackers and flatbreads, featuring a wide range of flavors including Toasted Onion, Everything, Cracked Pepper, and Original. AGF’s sweet products include chocolate-drizzled Coconut Chews in two new flavors: Key lime and blueberry.
The company’s new packaging and varieties reflect the innovative high-quality products found inside. The new line includes an assortment of scrumptious sweet and savory 100 percent Certified Gluten-free products.
“The growing demand for grain-free and gluten-free food is fueled by consumers’ increasing awareness of the benefits of a more natural, less processed diet. As fans of the Absolutely Gluten-Free brand know, being free of grain and gluten doesn’t mean being free of flavor,” Morris adds.
Will AGF be rolling out even more new products under its updated branding? Stay tuned as Deli Market News reports.