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Ahold Delhaize USA Banner FreshDirect Acquired by Getir

Ahold Delhaize USA Banner FreshDirect Acquired by Getir

Tuesday, January 2nd, 2024

If you are an avid reader of Deli Market News, you may recall us sharing news of Ahold Delhaize USA’s plans to sell its FreshDirect business to Getir, a pioneer in the grocery delivery space. The retailer has now announced the completion of the strategic deal as it turns its focus to investments in its omnichannel businesses.

The recent acquisition is set to establish significant synergies between Getir and FreshDirect. As a press release explained, Getir's technological power will improve FreshDirect's technological infrastructure, and FreshDirect customers will receive their orders much faster through Getir's agile approach.

Ahold Delhaize USA reported an update regarding the sale of its FreshDirect business to Getir

Backed by FreshDirect's robust product portfolio of fresh, high-quality products and its broad customer base, Getir will be able to quickly accelerate the growth of its fast delivery business in the United States.

With a business model based on the scheduled delivery of orders to homes or offices at certain times of the day, FreshDirect aligns with some of the top agricultural and food producers to bring fresh products directly to its customers. The delivery titan optimizes a fleet of 400 trucks and a 640,000-square-foot production and distribution center in the Bronx to serve the greater New York tri-state area.

With the completion of this deal, what advancements will Getir and Ahold see? Deli Market News will keep you in the loop.

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