When it comes time for Thanksgiving dinner, consumers shouldn’t be stressing over the cost of the meal. Grocers like ALDI clearly have this in mind, as the retailer announced its low-priced holiday basket this year.
"Every day at ALDI, we are focused on finding ways to deliver the lowest possible prices for our customers—and this Thanksgiving is no different," said Jason Hart, Chief Executive Officer. "With 25 percent of [United States] households now shopping ALDI, we know grocery prices are still top of mind for customers. We worked hard this Thanksgiving to deliver the best value and quality products so everyone can enjoy a traditional meal with family and friends without having to scale back."
According to a press release, the Thanksgiving basket—touted as an “inflation-busting holiday meal”—includes a full meal for 10 people for less than $47.
Stocked with a Butterball turkey, pumpkin pie ingredients, and every guest’s favorite side dish, the ALDI Thanksgiving basket delivers a full Thanksgiving meal for less than $4.70 per person.
As shopper demand continues to drive the retailer’s growth plans, pricing strategies like this bring more customers through the door.
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