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Amazon Shutters Fresh Pickup Format; Jessica Martin Comments

Amazon Shutters Fresh Pickup Format; Jessica Martin Comments


SEATTLE, WA
Monday, January 8th, 2024

We recently heard news of a shift in Amazon’s brick-and-mortar strategy. The e-commerce behemoth announced that it will be shuttering the last of its two Fresh Pickup facilities in the coming months. Based on previous strategies, we are left to wonder whether this is a larger play that will influence the company’s retail strategy going forward.

Amazon launched Fresh Pickup back in 2017, opening two facilities in Seattle, Washington, where customers could place a grocery order online, schedule a time to pick up their items, and then wait in their car while workers deposited the delivery.

Amazon announced that it will be shuttering the last of its two Fresh Pickup facilities

As Seattle Times reported, it seemed a foreshadowing of the contactless shopping that so many people sought out during the pandemic. However, both of these facilities have now closed, with one shuttering in December of last year and the second closing just this month.

Jessica Martin, Public Relations Manager, AmazonWhen the retailer was asked for comment, Amazon’s Public Relations Manager Jessica Martin noted, “Like any retailer, we periodically assess our portfolio and make optimization decisions around how we operate.”

This isn’t to say that Amazon has completely backed out of innovating in the grocery game. The company still operates over 40 Fresh grocery stores across the country and runs Go convenience stores in major cities like New York and Los Angeles.

We are curious to see Amazon’s next move and will be sure to report.

Amazon
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