EggLife Foods, the Chicago-based food brand that uses cage-free eggs to reimagine carbohydrate-heavy foods, is expanding its leadership team. Andrea Schwenk will now be joining the specialty foods brand as the new Vice President of Marketing, effective June 1, 2020.
“I am thrilled to join the EggLife Foods team and help launch a brand that is a pioneer in modern nutrition and has the potential to help so many people meet their nutritional goals without sacrificing taste,” Schwenk commented. “Being able to help form the foundation of this brand, and build and scale it across the country, is truly a dream opportunity for me.”
According to the press release, Schwenk is a seasoned brand-builder, working with food and beverage brands to develop results-driven global, national, and local marketing campaigns and products. With experience in the agency, supplier, and retailer sides of the business, working on several Fortune 500 B2C and B2B brands, Schwenk is a dynamic and strategic marketing leader. She has been serving as an Innovation Consultant for EggLife Foods since January of 2020.
Schwenk joins a team of seasoned consumer packaged goods executives led by Chief Executive Officer, David Kroll, who was appointed in the fall of 2019, and Ross Lipari, Chief Sales Officer, who joined the company in January of 2020. Kroll previously served as Chief Executive Officer of the Chicago-based coconut water startup Coco5 and, before that, as Chief Marketing Officer at MillerCoors.
“Andrea’s innovation expertise, paired with her blue-chip commercial experience spanning marketing, agency, and retail is beyond impressive,” commented Kroll. “She is also incredibly passionate about food, healthier living, and building brands from scratch. Andrea is the perfect addition to the EggLife Foods family, and we are thrilled to have her on board.”
Prior to joining EggLife Foods in a full-time capacity, Schwenk served as Director of Beverage Innovation at Buffalo Wild Wings where she led strategic planning, product development, and promotional strategy for the complete Buffalo Wild Wings beverage portfolio. Among her many accomplishments was the implementation of a data-driven location-specific draft beer assortment and marketing strategy for Buffalo Wild Wings 1,200 locations.
The dynamic marketer began her career in advertising with the Burger King account at Wunderman where she laid the foundation for a career in food and beverage marketing. Following her time at Wunderman, Schwenk served as an Associate Brand Manager at Beam Suntory on the better-for-you brand Skinnygirl Cocktails. While there, she led the development of the brand’s first global advertising campaign and launched 11 new product innovations in 10 months to secure market leadership and exceed case volume goals by 280 percent. Following Beam, Schwenk served as a Management Director at FCB Chicago where she led the Aramark business and created a new brand identity and positioning, transforming the brand into a catalyst for innovation.
Schwenk holds degrees in Journalism, Spanish, and Business from Iowa State University.
Congratulations to Andrea Schwenk on her recent appointment!