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Arla Foods Elevates Its Private Label Program

Arla Foods Elevates Its Private Label Program


BASKING RIDGE, NJ
Wednesday, November 4th, 2020

The quality and value of a retailer’s deli and specialty foods department can be determined and distinguished by one key category alone in my book: Cheese. And the consumer knows it. With the holidays nearly upon us, Arla Foods is helping the buy-side elevate its vision and offerings as it highlights its exceptional private label program for customers seeking the gold standard in Havarti and other specialty cheeses.

Joshua Rosen, Senior Associate Insights and Brand Manager, Arla Foods“Arla, the market leader in Havarti Cheese*, has a rich heritage of producing natural, great-tasting, high-quality dairy products dating back to the 1880s. We ensure our dairy products are crafted with quality, natural ingredients, and in a truly farm to table way. With the purchase of the Hollandtown Dairy in Kaukauna, Wisconsin, 13 years ago, we were able to bring our expertise in producing proprietary cheeses to the U.S. using Arla’s traditional Danish recipes. The success from this investment has rippled through our partnerships—all the way to the end consumer,” Joshua Rosen, Senior Associate Insights and Brand Manager, Arla Foods, tells me.

The features, advantages, and benefits for aligning with Arla are endless, and they all begin with a passion for flavor and quality.

 Arla Foods Hollandtown Dairy in Kaukauna, Wisconsin, allows the company to seamlessly execute its value proposition Arla’s Hollandtown Dairy produces award-winning cheese across several cheese types at the expert hand of its Master Cheesemaker, including its leading cheese type, Havarti. The dairy also produces Gouda and Edam using traditional recipes and cheesemaking techniques. As a company committed to quality, Arla is also a member of F.A.R.M (Farmers Assuring Responsible Management), which protects the U.S. milk market by providing points to help show the high level of quality care farmers provide to animal health and the environment.

The features, advantages, and benefits for aligning with Arla Foods are endless, and they all begin with a passion for flavor and qualityThe vision rooted in Arla’s foundation and heritage is one that can be tasted in all its products and felt in the company’s passion to build better relationships with customers.

“Arla is the fourth largest dairy company in the world and is 100 percent farmer-owned. For cheese production at our Wisconsin dairy, we use milk purchased from 24 farmers located within a 25-mile radius, keeping our sources local. We process between 770,000 and 1,000,000 pounds of milk each day! Arla is also a partner with Dairy Farmers of Wisconsin, supporting farmer families and their cows across the state,” Joshua shares.

Arla’s leading-edge production program is facilitated at the company’s 110,000 square-foot dairy facility which has many capabilities that allow the team to explore custom requests from retailers across the country.

Arla Foods' Hollandtown Dairy produces award-winning cheese across several cheese types at the expert hand of its Master Cheesemaker, including its leading cheese type, Havarti“Whether it is smoking cheese for 43 hours using Hickory wood chips or working with packaging partners on LTOs for Holiday, Arla is always willing to provide the best customer experience,” Joshua reflects.

For more information on the program, visit Arla direct at www.arlausa.com.

The time is now to elevate your dairy game and grab those promotional opportunities and impulse buys that drive excellence and change in the specialty foods arena. With Arla Foods as a key player, the future looks brighter than ever.

*Source: Nielsen x AOC L52W 9/5/20 + IRI Additional Club L52W 9/6/20

Arla Foods
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