AYO Foods Brings Authentic West-African Cuisine to U.S. Grocers to Spice Up Frozen Foods Category

A new supplier has joined the Whole Foods ranks. Thanks to its recent partnership, AYO Foods will now be available in nearly 50 locations throughout Texas, Arkansas, Louisiana, and Oklahoma.

According to the press release, the authentic and delicious line of West-African inspired cuisine will be taking over the frozen meals section. Founders Perteet and Fred Spencer have developed the brand from their family’s own recipes that have been shared across generations. The line offers nutrient-dense, flavor-infused frozen meals and presents the opportunity for grocers to attract new and existing customers.

By including AYO Foods in its lineup, Whole Foods will now have:

• A brand with extensive growth potential across shelf and aisles - AYO Foods provides a new, convenient, and unexpectedly authentic option. The company's initial line of inspired West African cuisine is tailored for the Frozen Foods section, however, the company has many additional products in development
• New options for consumers to meet a growing demand for frozen ethnic cuisine - Three of the top five fastest-growing frozen specialty entrees are internationally inspired
• Stand out better-for-you options that meet consumer lifestyle demands - The deeply flavorful, nutrient-dense dishes celebrate the unique produce of West Africa with are convenient entrees for healthy meals on-the-go

Ayo Foods initial offerings that are currently available in select Whole Foods markets include:

• Cassava Leaf Soup
• Jollof Rice
• Egusi Seed Soup

AYO Foods can be found in the frozen food section with a suggested retail price of $5.99. The rich flavors come from sustainably-sourced ingredients inspired by Perteet and Fred’s family traditions.

For more information on the new lineup, click here.

Who will be next to join the Whole Foods lineup? Deli Market News will continue to report.