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Baja Jerky Partners with KeHE, UNFI, Eby-Brown, and Sysco to Bolster Expansion and Market Visibility; Will Dryden Comments

Baja Jerky Partners with KeHE, UNFI, Eby-Brown, and Sysco to Bolster Expansion and Market Visibility; Will Dryden Comments


SAN DIEGO, CA
Friday, October 8th, 2021

A new distribution partnership is in the works as Baja Jerky maps out its plans for expansion. The jerky purveyor teamed up with KeHE Distributors; United Natural Foods, Inc. (UNFI); Eby-Brown; and Sysco to increase visibility by expanding its reach into new markets, including the Central and East Coast regions, and providing more opportunities for growth and visibility within the meat snacks category.

Will Dryden, General Manager of Operations, Baja Jerky“We created Baja Jerky with a purpose to share the energy of the Baja lifestyle with others near and far,” said Will Dryden, General Manager of Operations at Baja Jerky. “That’s why, as we continue to grow and expand our reach, I’m so thrilled to share Baja Jerky with a greater audience and reach new customers nationwide. I’m grateful for our partnerships with KeHE, UNFI, Eby-Brown, and Sysco, as none of this would be possible without them.”

According to the release, the partnership with these far-reaching distributors ensures visibility for Baja Jerky in the grocery, e-commerce, convenience market, and overall food industry that hold reputable relationships within the specialty, natural, and organic space. This expansion creates an opportunity for consumers to benefit from the transparency in product development that Baja Jerky contributes to the meat snack category and an opportunity to request the addition of these products in their local retail spaces.

Baja Jerky has teamed up with KeHE Distributors, UNFI, Eby-Brown, and Sysco to increase visibility by expanding its reach into new markets

KeHE provides several grocery and retailer outlets, which include specialty, natural, and organic foods to independent and e-commerce stores. Retailers such as Target and Walmart are also on the distribution network nationwide.

UNFI is a nationwide wholesale distributor that covers various grocery and personal care items. Committed to efficient distribution, UNFI provides high access to major retailers of both conventional and specialty items nationwide and will help Baja Jerky into stores such as Smith’s and Kroger in Arizona, Utah, New Mexico, Colorado, Texas, Kansas, and Nevada.

Eby-Brown is one of the largest privately-owned retail distributors in the convenience market. Specializing in innovative supplier technology solutions and long-term industry partnerships, Eby-Brown works with Coen Markets and High’s of Baltimore retailers. This distribution partnership will help Baja Jerky expand its reach on the East Coast in West Virginia, Pennsylvania, and Maryland.

Sysco is one of the largest broadline food distributors to restaurants, healthcare, educational facilities, country clubs, lodging establishments, and other customers who prepare meals away from home.

A wide map to cover all across the country—how far will Baja Jerky reach next? Stay tuned as Deli Market News continues to report on specialty, deli, and dairy.

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