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Bard Valley Natural Delights® Gears Up for Successful Ramadan Season; David Baxter Shares

Bard Valley Natural Delights® Gears Up for Successful Ramadan Season; David Baxter Shares

Tuesday, February 6th, 2024

Each year, Ramadan brings even more opportunities to provide a generous boost to the date category. With the annual celebration kicking off in March, Bard Valley Natural Delights® is rolling out a promotion to boost traffic during the brand’s highest sales period of the year.

David Baxter, Director of Marketing and Business Development, Bard Valley Natural Delights®"As Ramadan approaches, it becomes crucial to position our products prominently for shoppers by late February," emphasized David Baxter, Director of Marketing and Business Development. "Our mini pallets and full-sized pallets provide an ideal solution for showcasing our window boxes in a captivating manner, enticing shoppers to take notice."

While Ramadan starts on March 10, consumers will be searching for Natural Delights products beginning this month.

Last Ramadan, average weekly Medjool date sales increased by 37 percent for the category, while Natural Delights average weekly sales increased by 47 percent, according to Circana data cited by the brand in a recent press release.

The brand will be offering its 2 and 5 lb window boxes to meet demand during its highest sales period of the year

Each morning during Ramadan typically begins with a ritual of consuming three to five dates before sunrise, serving as a means to sustain essential energy levels throughout the fasting period. Breaking the daily fast with Medjool dates is also a customary practice, as these dates are revered as a blessed fruit in Islamic culture. Dates permeate the fabric of nightly feasts as well, finding a place in main courses, sides, and desserts.

Natural Delights continues to invest in long-time influencer partners Heifa Odeh of FuFu in the Kitchen and Ruda Khan of My Gourmet Story to share recipe ideas for Suhoor and Iftar. In the last two years, these partners have garnered more than 750,000 views on their Ramadan recipes using Natural Delights Medjool dates, the release shared. The brand will also continue to offer its downloadable Ramadan Recipe Guide with popular recipes and practical planning tips from Yvonne Maffei from My Halal Kitchen.

In addition, Natural Delights also offers a wide variety of displayable options. The date maven says that the best way for retailers to increase sales is to promote large-size boxes or tubs in highly visible areas with festive merchandising displays.

For more ways to maximize the success of your merchandising efforts, keep a tab on the industry with Deli Market News.

Bard Valley Natural Delights®