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Bel Brands' Babybel Plant-Based Expands Retail Distribution Nationwide; Shannon Maher and Melanie Nemoy Detail

Bel Brands' Babybel Plant-Based Expands Retail Distribution Nationwide; Shannon Maher and Melanie Nemoy Detail


 CHICAGO, IL
Monday, April 11th, 2022

When Bel Brands USA first announced it had expanded its plant-based lineup in February, more than a few of us here at Deli Market News were excited to get our hands on the products. Now, the company has revealed its alternative-cheese Babybel Plant-Based SKUs are available at retailers nationwide. The creamy, delicious plant-based snack can be found at Whole Foods Market, Sam’s Club, and Fresh Thyme Farmers Market, as well as select Costco locations in the Southeast.

Shannon Maher, Chief Marketing Officer, Bel Brands USA“At Bel Brands USA, we have a continued commitment to bringing forward great-tasting cheese options that meet our consumers’ evolving needs, including expanding our portfolio to plant-based offerings,” said Shannon Maher, Chief Marketing Officer. “Plant-based snack cheese offerings to date lack a true dairy flavor and texture. We recognized this gap and went to work to develop this delicious snack so that every cheese-lover has the opportunity to enjoy Babybel.”

For those that are dairy-free or are looking for alternatives to their cheesy diets, shoppers can experience the same joy of peeling off the Mini Babybel wax to uncover the round, creamy cheese protected inside, now green to easily identify as plant-based. According to the release, Babybel Plant-Based was developed by leveraging Bel Brands USA’s 150 years of cheesemaking experience to create a product everyone can enjoy. 

The company has revealed its alternative-cheese Babybel Plant-Based SKUs are now available at retailers nationwide

Mimicking the taste and texture of Mini Babybel, this new snack was crafted to taste like Mozzarella cheese and offers a good source of calcium and B12.

Melanie Nemoy, Brand Director, Bel Brands USA“Babybel is an iconic cheese brand, so it was imperative that we delivered a plant-based offering that met the expectations our consumers have when it comes to taste, texture, and quality,” said Melanie Nemoy, Brand Director. “At the end of the day, our fans had the final say on this product after numerous rounds of tasting and refinement.”

The Babybel Plant-Based is available in a six-count bag at Whole Foods and Fresh Thyme, as well as a 32-count pack at Costco and a 20-count pack at Sam’s Club, with expanded availability to come throughout 2022. Packaging is made of 80 percent paper, and the wrappers inside are certified home compostable by TUV Austria. Babybel also now offers an alternative way for consumers to recycle products in partnership with Terracycle.

Excuse me as I make a trip to stock up my fridge.

Bel Brands USA
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