With a brief window to reach into all the demands and desires of consumers in-store, taglines and mottos are a crucial key to unlocking impulse buys. Family creamery Bellwether Farms has found three words to form its own key, communicating everything from operations to actions with the phrase "whole is better."
"With 'whole is better,' everyone wins," Liam Callahan, Owner of Bellwether Farms, said of the strategy. "The sheep and cows live full, healthy lives; farmers are rewarded for taking care of these healthy animals; we get to follow our passion and craft exceptional products we're proud of—and folks enjoy food that is deeply nutritious and remarkably flavorful."
As the family-owned and operated business approaches its 35th anniversary, it celebrates more than its continued devotion to the simplicity and wholesome tradition it was founded on in 1986. The company has carved a niche for itself in providing sheep's milk, which is extremely high in nutrients and, in many cases, more readily digestible to those with lactose intolerance.
"Whole is better" applies to all Bellwether Farms' products, including its Whole Milk Basket Ricotta, made from pure Jersey cow milk; and Crème Fraîche, French cultured cream and a favorite staple of professional chefs and home cooks alike. But it is most strongly apparent, the company said in a press release, in its Sheep Milk Yogurt and Organic Cow Milk Yogurt. Bellwether Farms makes yogurt in small batches from whole milk straight from healthy, happy sheep or cows, providing premium sourcing and time-honored techniques perfected over thousands of years.
Now a maker of one of America's top sheep's milk yogurts, Bellwether is set to build on an already loyal customer base across the country with its nationwide distribution.
As the company continues to expand, it remains committed to a refreshingly simple approach born at its inception, one that ranges from premium sourcing and operation strategies to community service and customer commitment.
Congratulations to this expanding company on a milestone anniversary and winning strategy!