Beyond Meat® is going beyond expectations. Recently, the plant-based provider announced the next step forward in cutting-edge innovation with the unveiling of two new versions of the Beyond Burger® which are expected to launch nationwide in early 2021.
“I am personally thrilled to introduce this new Beyond Burger platform as it speaks so clearly to what our brand and company stands for,” said Ethan Brown, CEO and Founder. “Our commitment is to provide consumers with absolutely delicious plant-based meats that are better for people and the planet, no sacrifice required. These new iterations deliver on this promise, and I am immensely proud of our team’s ability to make such strong advances in taste, juiciness, and nutrition through our Rapid and Relentless Innovation program. Just as you can find different varieties of ground beef, consumers will now have more choice to satisfy their individual nutritional needs and preferences.”
A trifecta of taste, health, and sustainability, the new iterations are designed to meet consumers’ growing demand for plant-based proteins that deliver on both taste and nutrition, while featuring an enhanced meaty flavor and the craveable taste consumers love, with an even better nutritional profile.
According to the press release, the new Beyond Burgers will include the brand’s juiciest patty for the meatiest burger experience even as it delivers strong nutritional wins relative to 80/20 beef with 35 percent less saturated fat, as well as its most nutritious patty yet with 55 percent less saturated fat than 80/20 beef. Both new burgers will boast the same savory taste profile, have lower overall fat and fewer calories than 80/20 beef, and have B vitamins and minerals comparable to the micronutrient profile of beef.
The new Beyond Burger iterations are the latest in a pipeline of new product offerings in 2020 following Beyond Breakfast Sausage® Patties, Cookout Classic™, Beyond Meatballs™, and Beyond Breakfast Sausage Links.
To build up the excitement even more, Beyond Meat will host an exclusive preview in Los Angeles, California, from November 18–20 to unveil the new versions of the Beyond Burger. Bringing the Go Beyond® brand mantra to life, the individualized, highly visual, and immersive experience will include a first look and taste of the new Beyond Burgers. Reservations are available now via Resy, while supplies last.
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As innovators continue to expand the plant-based sector, continue reading Deli Market News for the latest in the industry.