From breakfast to baking, it appears that Birch Benders can do it all. The fast-growing brand captured shopper dollars with its keto and paleo pancake and waffle mixes, and recently broke into the baking sector. The company has rolled out a new line of keto-friendly and organic cake and brownie mixes, as well as two keto-friendly frostings.
"For years, we have reimagined classic favorites with better-for-you alternatives, including our popular pancake and waffle mixes, and we're thrilled to bring the Birch Benders magic into the baking aisle," said Lucy Rand, Vice President of Marketing. "We believe that life is too short to not enjoy the foods you love most, and this new line is a great option for anyone who is balancing decadent desserts and better-for-you eating."
Whether consumers are keto, prefer to eat organic, or are simply tired of food labels filled with processed ingredients, excess carbs, and loads of sugar, Birch Benders aims to provide a decadent eating experience unlike any other. According to a press release, all of the new baking mixes and frostings are made with clean ingredients and no added sugar. The keto-friendly line is also gluten free and has less than five grams of net carbs per serving.
The new Keto Baking and Frosting line has three mixes and two frostings:
The Organic Baking line includes:
Birch Benders' keto baking mixes and frostings and organic baking mixes are available now on the company's website and will be available later this month on Amazon. The products will also be available at Target, Kroger, and select retailers including Walmart starting in April.
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