You know I’m a fan of Bitchin’ Sauce, which is why I was excited to learn about the brand’s latest retail partnership. Bitchin’ Sauce has teamed up with Natural Grocers® to launch a creative, collaborative, and philanthropic project.
"Bitchin' Sauce strives to create a brighter future made possible by thriving individuals and families," said a representative for Bitchin' Sauce. "We are honored to collaborate with Natural Grocers this September to support its Heroes in Aprons Fund to foster meaningful change and provide assistance to those who need it most."
Through September 30, for every Bitchin' Sauce product purchased at Natural Grocers, Bitchin' Sauce will donate $1 to the Natural Grocers Heroes in Aprons Fund. According to a press release, this nonprofit 501(c)(3) charitable organization provides short-term financial assistance to Natural Grocers good4u® Crew members or their immediate family members who have encountered economic hardship due to sickness, natural disasters, or other unforeseen circumstances.
"Natural Grocers has carried Bitchin' Sauce products since 2016,” Raquel Isely, Vice President of Marketing at Natural Grocers added. “We love the quality, flavors, and fun this modest but mighty company brings to our shelves. When they approached us about doing a partnership project, we couldn't wait to dive in. The company's genuine enthusiasm is as infectious as their products are tasty. We urge our customers to pick up one or two tubs of Bitchin' Sauce through the month of September (you can freeze them!) and help us 'Spread the good.'"
In addition, Natural Grocers and Bitchin’ Sauce will also host a Bitchin' Sauce Game Day deal, which includes:
For Organic Month this September, Natural Grocers is offering savings on additional products that reflect the company's commitment to organic practices through September 28.
For more specialty partnerships like this, keep a tab open for Deli Market News.